Field Marketing Manager

The Opportunity

As our Field Marketing Manager, you'll seize a pivotal opportunity to own, scale, and innovate our events presence, directly impacting revenue growth and pipeline generation. For a results-oriented marketer, this role will allow you to drive a major growth channel by joining a high-performing and collaborative team with strong momentum and ambitious goals. You won't just oversee timelines—you'll drive enterprise-level impact, shaping our engagement strategy and delivering measurable ROI.

What You'll Do

You'll step into a critical, high-impact role as our dedicated, travel-ready US Field Marketing Manager, taking full ownership of end-to-end planning and execution for all US events. This means meticulously orchestrating everything from strategic conception to on-site delivery, eliminating operational bottlenecks and significantly scaling our pipeline efforts. Beyond your direct ownership of US-focused programs, you will also play a crucial supporting role in the logistics and planning for select global events, contributing to our broader market reach and helping to manage the extensive portfolio that currently spans 24+ events worldwide.

This distinct focus empowers you to drive new ideas and elevate execution, while providing vital operational support across our global marketing initiatives.

The Skills You'll Have

Technical Proficiency

• Own end-to-end execution for multiple trade shows, field events, and webinars within the same year.
• Manage event logistics independently, including vendor relations, shipping, booth operations, onsite staffing, and running of show.
• Partner closely with Sales and SDR teams to drive pipeline and accelerate deals, from meeting targets to structured follow-up processes.
• Demonstrate expert ability to track and report event performance and ROI, including sourced/influenced pipeline, meetings set, and conversion rates.
• Champion process innovation by building repeatable event playbooks that elevate execution quality and efficiency across all programs.

Demand Generation

• Build integrated demand generation campaigns that seamlessly combine field events with digital channels like email, webinars, and paid/organic media to drive pipeline.
• Understand target markets and segments deeply, tailoring programs to align with Ideal Customer Profile (ICP) priorities, closely with Sales and SDR teams on campaign planning, meeting targets, and structured follow-up to convert engagement into pipeline.
• Drive integrated field programs with distinct goals, including net-new pipeline generation, opportunity acceleration, and customer expansion/upsell. Experience running non-event demand generation campaigns, including nurture, paid search, display, and webinars, and integrating them with field activities for maximum impact.

Strategic Thinking

• Build and own an annual/quarterly field marketing plan that is deeply aligned with business priorities, pipeline targets, segments, and regions.
• Prioritize the right events and programs based on expected ROI, audience fit, and sales priorities, moving beyond simply "doing more events."
• Utilize performance data to continuously refine and improve strategy over time, identifying what to scale, what to stop, and what new initiatives to test.
• Identify and launch new strategic field plays, such as executive dinners or partner-led programs, that materially improve pipeline quality and conversion.
• Anticipate market and competitive shifts, proactively adjusting field strategy—including themes, messaging, event mix, verticals, and regions—to stay ahead and maximize impact.

Collaboration

• Partner closely with Sales and SDR teams to strategically plan field programs, set ambitious meeting targets, and coordinate robust follow-up processes.
• Collaborate cross-functionally with Product Marketing to align messaging, assets, and execution timelines for cohesive campaigns.
• Work effectively with internal teams and external partners/vendors to ensure smooth execution and swiftly resolve any issues that arise.
• Build trust and influence without authority, demonstrating strong teamwork, responsiveness, and a solutions-oriented attitude.
• Manage difficult stakeholder situations…