Social Media Coordinator

** IMPORTANT APPLICATION INSTRUCTIONS:
**** Job Description
***
* PRINCIPAL DUTIES AND RESPONSIBILITIES:

*
* ● Assist in managing Montclair State University’s primary social media channels, maintaining a consistent voice and visual identity.
● Support the creation, scheduling, and publishing of multimedia content (written, visual, video) for various platforms.
● Monitor and respond to social media conversations, escalating concerns as appropriate.
● Contribute to social media listening and monitoring efforts to identify University mentions and trends.
● Track and report on social media performance metrics and insights.
● Research social media best practices and emerging trends in higher education and beyond.
● Coordinate with other University content creators and social media users to support consistent messaging.
● Provide support during campus emergencies or crises by helping share official information via social media.
● Help provide oversight for student Content Creators.
● Perform other duties as assigned.
● Management retains the right to add or change job duties at any time.
*
* QUALIFICATIONS:

***
* REQUIRED:

*
* ● Bachelor’s degree from an accredited college or university in communications, marketing, journalism, public relations, or a related field.
● One year of relevant professional experience producing and managing social media for an organization.
● Competence in producing and managing content on major social media platforms, including Instagram, Tik Tok, Facebook, X (Twitter), Linked In, and You Tube.
● Understanding of how to tailor content for different social media platforms.
● Detail-oriented with good time management and organizational skills.
● Willingness to learn from feedback and work collaboratively.
● Strong writing and editing skills.
● Ability to create and edit basic visual content (e.g., using Canva or a similar platform).
● Ability to create short-form vertical videos. (e.g., shooting and editing on a mobile phone or similar device)
** PREFERRED:*
* ● Experience applying Search Engine Optimization (SEO) techniques to generate visibility for owned content
● Experience analyzing social media metrics and applying the insights to improve performance.
● Experience working in a college or university communications environment.
● Familiarity with accessibility guidelines for digital content.
● Experience with social media scheduling or analytics tools.
** PROCEDURE FOR CANDIDACY
** Applicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instructions.
** Salary Range**$55,142.18-$63,410.34 Annually The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance. For further details, please visit:
Montclair State University considers factors such as, but not limited to, scope and responsibilities of the position, candidate’s relevant work experience, education, skills, and internal equity, when extending an offer.

Salary offers for internal employees who are part of a collective bargaining unit (CBU) and are applying to a position that is within a CBU will be determined in accordance with contractual provisions.
** Department
* * Social Media
** Position Type
** Professional - Non-Faculty
** Contact Information:
** For questions or concerns, please contact Human Resources' Workday Recruiting Support at ** (Option
2)**, or email talent.
** Inclusion Statement
** Montclair State University values access and educational excellence. We are committed to an environment of diverse perspectives which ensures that graduates will be civically engaged, committed to democracy, and prepared to thrive as global citizens. We foster a community that promotes varied experiences and voices. We seek applicants who will contribute diverse ideas and perspectives and who value an environment that promotes educational growth and advancement for all.
** EEO/AA Statement
** Montclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity.

Additio…