Creative Strategist, Paid Social

About Jones Road

Jones Road Beauty was founded by makeup artist Bobbi Brown on the philosophy that the world doesn't need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

We're looking for a Creative Strategist, Paid Social to join our Marketing team and drive the creative vision behind our paid social campaigns. Reporting to the SVP of Marketing, you'll be responsible for strategizing, concepting, and executing ads for paid social from initial idea through final execution. This role requires someone who can balance creative innovation with data-driven performance, keeping pace with the volume and diversity of our creative needs while staying ahead of social, cultural, and platform shifts.

The ideal candidate thrives in a fast-paced environment and has a proven track record of developing winning creative concepts that drive performance across paid channels. You'll work closely with our Growth, Creative, and Influencer teams to bring bold ideas to life while maintaining the authentic Jones Road voice our community loves.

• Develop and execute comprehensive creative strategies for paid social campaigns across all product launches and growth initiatives
• Collaborate with the Growth team to strategize experiments, analyze performance data, and optimize creative approaches based on insights
• Manage end-to-end creative workflows, including concepting, briefing creators/editors/designers, and reviewing footage for final approval
• Execute thorough persona research to identify new audiences and expand reach while improving campaign performance
• Build and maintain a robust pipeline of diverse creative aligned with Meta and Tik Tok best practices and platform requirements
• Support weekly launch needs by developing timely, on-brand creative concepts that drive results
• Analyze organic social trends, consumer insights, and competitive landscape to source inspiration and inform creative direction
• Manage project timelines and coordinate cross-functional workflows to ensure seamless campaign execution
• Monitor platform shifts and emerging trends, evolving creative strategy accordingly to maintain competitive advantage
• Integrate AI developments into creative workflows to improve efficiency and output quality

• 3-5 years of experience in creative strategy for paid social, preferably in DTC ecommerce
• Proven expertise across a variety of creative formats
• Advanced proficiency in paid social advertising platforms and best practices
• Strong analytical skills balanced with a creative mindset
• Experience and curiosity in implementing AI tools such as Nano Banana Pro in your creative workflows
• Deep understanding of social media trends and platform-specific creative requirements
• Strong project management skills with ability to juggle multiple campaigns and deadlines
• Experience conducting audience research and translating insights into actionable creative strategies
• Collaborative mindset with experience working cross-functionally in fast-paced environments
• Excellent communication skills
• Ability to thrive in a fast paced and scrappy start-up environment

• Develop winning ad concepts that consistently drive performance for the Jones Road Beauty ad account
• Successfully execute creative strategies from conception through final delivery, meeting all timeline requirements
• Consistently deliver on weekly launch creative needs without compromising quality or brand standards
• Lead creative diversity initiatives that result in measurable improvements in campaign performance and audience engagement
  
  Identify, unlock, and scale new customer personas through strategic creative approaches and audience research
• Demonstrate clear impact on key performance metrics including ROAS, CPA, and creative engagement rates

Jones Road Beauty is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.