Digital Content Manager - Knoe

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KNOE-TV 8 News is an award-winning news organization located in Monroe, Louisiana, covering northeast Louisiana, Union and Ashley Counties in Arkansas, and Warren and Adams Counties in Mississippi. KNOE-TV is owned by Atlanta-based Gray Local Media and is a sister station to ABC affiliate KAQY. Our offices and studios are located on Oliver Road in Monroe, and our transmitter is located in the town of Columbia in Caldwell Parish.

Since our first broadcast day on September 27, 1953, KNOE-TV has offered the best news, entertainment, weather, sports, and investigative reporting. Besides providing high-quality programming from both the CBS and ABC television networks, we also offer streaming programming and live sports on the Gulf Coast Sports and Entertainment Network. For further information, please visit

KNOE is searching for a digital news leader and innovator to grow the audience and lead direct creation of local news content across digital, mobile app, streaming, and social media platforms.

• Manage the digital content team and lead digital strategy to grow digital, social media, and streaming audiences and engagement
• Lead our team to develop workflows that deliver our content 24/7 with storytelling that is optimized for each screen
• Champion the creation of vertical videos as a reporting tool
• Analyze and actively use data and metrics to inform editorial and strategic decisions
• Actively partner with the News Director and other station leaders to lead a cross-platform strategy
• Oversee all station social media, including Facebook, X, Instagram, You Tube, Tik Tok, and other emerging platforms.
• Lead the content team in identifying new content types and technology to help serve new audiences
• Create unique, engaging, and shareable local content
• Teach, coach, and mentor our content team in best practices for journalism ethics, writing, and SEO.
• Hold newsroom employees and newsroom content accountable to established ethical and editorial standards
• Lead the digital response during breaking news, ensuring immediate and accurate online updates, push alerts, live streams, and social media updates in coordination with the newsroom
• Ensure all content follows KNOE's brand and is consistent in style, quality, and tone
• Help manage content calendars and ensure timely delivery of all content, especially during breaking news and weather

• Bachelor's degree in journalism, communications, or equivalent experience
• Proven track record of digital news experience or equivalent experience
• Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content
• Ability to calmly handle live, breaking news situations
• An eye for detail, strong journalism writing skills, and AP style proficiency
• Experience analyzing data and identifying behavioral trends
• Must have the ability to work under pressure and meet deadlines
• Ability to be flexible with the schedule when needed
• Ability to be part of a weekend on-call manager rotation
• Must be a team player, highly organized, and comfortable multi-tasking and prioritizing

If you feel you’re qualified and want to work with a great group of people, go to (Use the "Apply for this Job" box below). you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV Ulti Pro self-service portal)

KNOE-TV/Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of…