Digital Marketing Strategist

IHMVCU is recruiting for a Digital Marketing Strategist to join the team! As a credit union serving nearly 140,000 members, we are continually growing our digital footprint. If you are ready for an opportunity to work with a dynamic team focused on results, this is the team for you!

Under the general direction of the VP Member Acquisitions and Retention, the Digital Marketing Strategist will work to blend strategy with day‑to‑day digital activities and operations; and help build and deliver an outstanding brand experience to our members and prospects. This role will be responsible for digital and member engagement strategies, tactical decisions and execution. Supporting others with developing and managing our website and associated sites that present the ideal user experience and intended goals is another critical aspect of the role.

Owning social media strategy, channel planning, publishing and performance optimization will help define the success.

The Marketing team collaborates closely with IT and business line leaders to shape and elevate the voice of our products and services, ensuring they resonate with and reach the communities we serve. This role serves as a key connector between internal teams and external partners ensuring our brand consistently reflects the highest standards of professionalism while strengthening our presence.

Microsoft suite, Adobe InDesign, Illustrator, Photoshop, Hub Spot, social media platform and monitoring tools, and Google Ads and Analytics.

• Bachelor's degree or equivalent work experience.
• 3+ years of proven social media and/or digital marketing experience.
• Experience with social media platforms and using social media management and listening tools. Sprout Social experience a plus.
• Experience with digital marketing platforms and tools required, marketing automation experience a plus.
• Experience with managing websites and updating landing pages preferred. Sitefinity experience a plus.
• Experience with creative projects and campaigns from concept to launch.
• Excellent time management skills with an ability to meet deadlines while managing multiple concurrent projects.
• Excellent communicator and creative thinker, with the ability to use data to inform all decisions.
• Strong computer skills including Microsoft Word, Excel, PowerPoint. Advanced knowledge of design programs such as Adobe InDesign, Illustrator, and Photoshop a plus.
• Strong critical thinking skills and ability to act independently within guidelines and scope of task.
• Ability to communicate effectively with members, co‑workers, and the public.
• Knowledge of a financial organization preferred.
• Must present a professional, business‑like manner and appearance.
• Valid driver's license required.

• Outstanding training:
  We are committed to learning new skills and growing personally & professionally
• Competitive compensation. Final compensation will be determined by various factors such as experience, specific skills and internal pay equity.
• 401(k) with company match and profit sharing
• Paid time off with paid holidays
• Life Insurance
• Paid Community Volunteering
• Education reimbursement
• Fitness reimbursement
• Health insurance including dental and vision
• Flexible Spending Accounts & Health Savings Accounts
• Employee Assistance Program (EAP)
• Access to fitness center

Move up your career at IHMVCU with this great opportunity!

• Sitting:
  Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.
• Talking:
  Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Hearing:
  Perceiving the nature of sounds at normal speaking levels with or without correction and having the ability to receive detailed information through oral communication and making fine discriminations in sound.
• Finger, handle, touch:
  Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling. Applying pressure to an object with the fingers and palm. Perceiving attributes of objects, such as size, shape, temperature, or texture by touching with skin, particularly that of fingertips.
• Lifting Demands:
  Up to 50 lbs.
• Visual acuity to do things such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal. The worker is required to have visual acuity to operate motor vehicles or heavy equipment.

Check out our careers page for more information including benefits:(Use the "Apply for this Job" box below)..