Brand Marketing Manager - Pink Whitney

We are GALLO

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo's diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy.

Find the full portfolio here.

View our Corporate Values and Mission Statement here.

We’re seeking an experienced Brand Marketing Manager to lead high-impact brand initiatives that drive growth, profitability and long-term brand health  will own day-to-day A&P and go-to-market budgets, support P&L decisions, and manage multiple launches, repositioning and cost-saving programs. You’ll translate consumer and channel insights into actionable plans, optimize the marketing mix and pricing, and recommend trade-offs that improve GM performance while protecting brand equity.

You’ll coach and partner with internal teams and agencies to build the Brand Story, Brand Universe and BSP-aligned communications, lead parts of the Agile roadmap and OGSM work, and contribute to brand architecture and Sixth Standard strategy. Regular market visits and close collaboration with Commerce and Sales will keep activation grounded in real-world performance. You’ll design test-and-learn plans for innovations, measure ROI, and scale successful proofs of potential.

This role values curiosity, strong commercial judgment, and the ability to turn data and observation into compelling creative briefs and consumer-first experiences. We welcome leaders who are comfortable with agency management, cross-functional influence, and mentoring colleagues and partners to deliver end-to-end consumer journeys.

If you bring strategic rigor, creative empathy and a proven track record of driving brand results, we’d love to hear how you’ll help shape our next chapter.

• Master’s degree plus 3 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo Spirits BU experience reflecting increasing levels of responsibility;
  
  OR High School diploma or State-issued equivalency certificate plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• Knowledge of the on-premise channel.
• Experience managing multiple external agencies.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, as applicable.

• Master’s degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
• Experience Managing…