MarTech Operations Specialist

About History Factory

Since 1979, History Factory has been driven by the pioneering idea of making an organization's history more useful for driving its business. Today, many of the world's best enterprises turn to History Factory for unparalleled expertise at the intersection of business and history. Our unmatched combination of research and insights, standard‑setting archives management, and award‑winning creative transforms a company's inventory of experience — its history and heritage — into better performance and results.

Remote (U.S.

-Based)

• Full‑Time
• Specialist / Mid Level

We are looking for a hands‑on Marketing Operations Specialist to own, administer, and continuously improve the marketing and sales technology stack that powers History Factory's growth. You'll receive clear business priorities and translate them into working systems: automated workflows, integrated data pipelines, clean contact databases, and dashboards that give our sales and leadership teams real visibility into what's working.

Hub Spot is the core of our stack. If you don't love living inside Hub Spot, this role isn't for you. If you do, you'll have plenty to build: connecting Seamless.

AI and Workamajig to Hub Spot, configuring detailed analytics data and creating reports/dashboards within Hub Spot for our sales and marketing teams, orchestrating lead routing and drip campaigns, and coordinating web updates with our external development partner. You'll report directly to our Client Partner Strategist, with a dotted‑line relationship to our Head of Technology for integration architecture support.

• Own and administer the full Hub Spot instance (Sales Professional license), including contact and company records, deal pipelines, lifecycle stages, and user permissions
• Build, test, and maintain automated workflows for lead nurturing, internal notifications, task assignment, and follow‑up sequences
• Configure and manage lead routing rules, lifecycle stage transitions, and MQL/SQL handoff logic
• Design and deploy segmented email campaigns and drip sequences, from list build to send to performance analysis
• Build and maintain dashboards and custom reports that give sales, marketing, and leadership accurate visibility into pipeline health, campaign performance, and lead quality
• Audit the existing Hub Spot instance regularly to maintain data hygiene: deduplicate records, standardize properties, and enforce data entry standards

• Build and maintain the bidirectional data sync between Hub Spot and Workamajig using Zapier – ensuring deal and project data stays current in both systems
• Configure and manage the Seamless.
  
  AI integration with Hub Spot, including field mapping, deduplication rules, and data quality thresholds to prevent contact database degradation
• Manage the Word Press‑to‑Hub Spot connection via Gravity Forms, ensuring all web forms capture, route, and attribute correctly within Hub Spot
• Oversee the Linked In Ads integration with Hub Spot, verifying conversion tracking, audience syncing, and attribution accuracy
• Evaluate and implement new tools or integrations that support long‑term growth, presenting recommendations to the Marketing Operations Lead

• Own Google Analytics 4 from configuration through reporting – set up event tracking, conversion goals, and audience segments; ensure accurate data flows to the website and downstream tools
• Identify and close tracking gaps between GA4, Hub Spot, and our Word Press site; work with our Head of Technology to validate data integrity
• Produce regular reports on website traffic, lead generation performance, email campaign metrics, and sales funnel health for internal stakeholders

• Serve as the internal technical point of contact for  and the other related websites, translating business and marketing requirements into clear briefs for our external web development partner and internal design team
• Review and QA web updates, form configurations, and tracking implementations before they go live
• Coordinate with external SEO and analytics partners to ensure tracking is…