Branded Products PNW Territory Manager; Turf & Ornamental
Listed on 2026-03-06
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Sales
Business Development, Sales Representative
Location: California
Investing in You, join a 100-year-old, family-owned leader in Ag - and grow with us!
Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.
"We know the confidence gap can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you."
Role OverviewThe Branded Products Pacific Northwest Territory Manager - Turf & Ornamental is responsible for driving sales growth and market adoption of Wilbur-Ellis branded products, focused on the Turf & Ornamental markets including Golf, Turf/Landscape, Nursery/Greenhouse, and Vegetation Management.
This role serves as the primary field-based technical and commercial expert for branded products, working closely with customers, distributors, and internal sales teams to deliver value through data-driven recommendations, education, and execution of regional business plans. The Territory Manager collaborates closely with Product/Portfolio Management, Strategic Marketing, and R&D to ensure market feedback, product positioning, and local execution align with broader portfolio strategies.
ASample of What You'll Do in This Role
- Drive sales growth and market penetration of Wilbur-Ellis branded products within Turf & Ornamental (T&O) segments including Golf, Turf/Landscape, Nursery/Greenhouse, and Vegetation Management.
- Build, manage, and expand relationships with key accounts, distributors, and influencers within the professional T&O market.
- Promote and deliver research data, field trial results, and technical insights to support branded product positioning and validate local fit.
- Advocate for branded solutions that deliver measurable customer value.
- Lead and support internal sales team, dealer, and end-user training and events.
- Provide regional pricing guidance and market intelligence.
- Develop and execute annual territory business plans.
- Communicate product updates and launch initiatives.
- Collaborate with Product/Portfolio Management and Strategic Marketing.
- Support forecasting and internal systems (PROS, ADAPT, Business Planning tools).
- 5+ years of sales or technical sales experience
- Strong agronomic or horticultural background
- Experience interpreting research trials and data
- Understanding of plant nutrition, fertilizer, biological and synthetic products
- Experience with marketing program execution
- Experience managing a sales portfolio and forecasts
- Working knowledge of pricing and margin principles
- Willingness to travel up to 50%
- You have solid leadership and relationship-building skills
- You're a creative and critical thinker
- You're comfortable serving as the voice of the market
- You have excellent written, verbal, and presentation communication skills
- You have strong organization and time management skills
- You have the ability to influence without formal authority
- In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $115,400 to $151,620. Note that salary may vary based on location, skills, and experience.
- This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits:
Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.
Our Commitment to Diversity & Inclusion:Diversity of people, cultures, opinions, and ideas makes us all stronger. From leadership commitment to employee buy-in, we know that creating an inclusive environment and providing opportunities for all employees to reach their full potential is a shared responsibility.
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