Growth Marketing Manager

The Opportunity

The $1.2T automotive industry is a pillar of American culture, representing nearly 5% of U.S. GDP and shaping how people live and move every day. At the center of this ecosystem are dealerships—trusted local businesses that help consumers navigate one of the most important purchases they make.

Today, the industry is at an inflection point. Consumers expect the same speed, personalization, and convenience they experience in modern digital-first industries. At the same time, tighter margins and rising costs are driving a need for operational efficiency beyond what traditional software can support. Together, these shifts create a powerful opportunity to reimagine how dealerships deliver seamless experiences and build lasting customer relationships.

Dealers who modernize how they communicate and operate will unlock efficiency, deepen loyalty, and win long-term relationships. It is time to upgrade automotive retail to the 21st century.

About Mia

Mia Labs is an investor-backed startup on a mission to modernize dealership operations and transform the automotive consumer experience. Our AI agent, Mia, turns every call or inquiry into an opportunity, improving customer satisfaction and dealership performance through automation that feels human. We are trusted by some of the nation's largest dealership groups and are rapidly scaling our team, product offerings, and customer base.

We’re looking for a Growth Marketing Manager to help scale pipeline growth and conversion across our funnel. This person will be responsible for building and optimizing the programs that turn awareness into qualified leads, and qualified leads into real revenue. This is a performance-driven role built for someone who loves pipeline, conversion rates, and finding repeatable ways to generate demand.

You’ll partner closely with Sales and Client Success to ensure marketing isn’t just generating leads, but generating the right leads and helping them move faster through the buying journey.

• Build and optimize multi-channel growth campaigns to generate qualified pipeline (paid search, paid social, email, partner channels, etc.)

• Own lead volume and lead quality performance, with a focus on conversion to SQL and Closed Won

• Continuously test new acquisition strategies, landing pages, messaging hooks, and offer structures

• Develop nurture journeys that educate dealership decision-makers and move them toward demos and buying conversations

• Build segmented lifecycle email campaigns (cold leads, warm leads, event leads, lost deals, competitive switch, etc.)

• Support Sales with enablement-style content that helps reps follow up more effectively (talk tracks, sequences, battle cards, proof points)

• Track and report performance across the funnel: MQL → SQL → Opportunity → Closed Won

• Identify drop-off points and build programs to improve conversion at each stage

• Maintain dashboards and reporting that help leadership understand CAC, ROI, channel performance, and pipeline velocity across all channels

• Support product launches and GTM initiatives by coordinating campaign strategy, execution, and measurement

• Work with Brand marketing to create campaign assets in partnership with internal stakeholders and contractors (ads, landing pages, email, sales collateral)

• Work with Event marketing to develop attendee targeting campaigns and follow-up

• Work directly with Sales leadership to understand pipeline needs and build targeted campaigns that support their goals

• Partner with reps to improve follow-up strategy for marketing-generated leads and provide materials

• Help define and improve lead scoring, routing, and lifecycle definitions as our systems mature

• 4–7 years of growth marketing experience in B2B SaaS (bonus if automotive tech, Mar Tech, or AI)

• Strong experience running and optimizing paid campaigns (Google Search required, Performance Max a plus)

• Experience building lead nurture journeys and lifecycle email campaigns

• Solid understanding of conversion optimization (landing pages, CTAs, messaging tests)

• Comfortable working in Hub Spot (or similar marketing automation tools)

• Strong analytical skills, able to…