Senior eCommerce Manager

Break barriers. Unlock new markets. Build the future of regulated eCommerce.

Here at June Shine Brands, Willie’s Remedy+ is redefining how consumers access modern THC beverages – and eCommerce is key to our next stage of growth. As part of the June Shine Brands platform, this role sits at the intersection of digital commerce, regulation and market expansion.

As our Senior eCommerce Manager, you’ll manage eCommerce partnerships like GoPuff and Door Dash, navigate state-by-state regulations, and develop compliant strategies to scale access nationwide, beginning in California.

If you’re energized by complexity, partnership building, and turning regulatory challenges into growth opportunities, this is your role.

• Strategic problem-solver who navigates regulatory complexity
• Entrepreneurial and resourceful, finds legal solutions to market access challenges
• Deep understanding of the three-tier system and DTC dynamics
• Experienced partnership builder with e-commerce retailers
• Comfortable with ambiguity in fast-paced startup environments
• Strong collaborator across sales, marketing, and operations
• Open to remote locations, but preferred locations are FL, TX, IL, TN

• Develop and execute strategy to maintain consumer access in markets where DTC shipping is restricted
• Identify and implement legal workarounds through third-party ecommerce retailers
• Lead California market strategy as first priority, then scale playbook nationally
• Navigate complex state-by-state D9 THC regulations to maximize market coverage
• Build and manage strategic partnerships with leading eCommerce retail platforms (GoPuff & Door Dash)
• Negotiate terms, promotions and distribution to expand availability and accelerate growth
• Optimize performance across platforms, including assortment, promotions and customer experience
• Cross-Functional Collaboration:
• Partner with Sales, National Accounts, and Regional teams to align eCommerce with market strategies and execution
• Collaborate with Marketing, Operations, and Supply Chain to execute campaigns, manage inventory and ensure fulfillment
• Provide regular performance updates and strategic recommendations to the President/CCO
• Stay ahead of evolving D9 THC ecommerce regulations and competitive industry trends
• Identify market gaps and develop creative, compliant solutions to reach new consumers
• Test, learn, and iterate on new eCommerce models and partnerships

• 21 years of age or older at the time of application
• Minimum of 4 years experience in eCommerce, digital commerce, marketplace management or revenue-driving digital, with at least 2 in a lead capacity
• Minimum of 2 years experience in regulated categories (alcohol beverage, tobacco, nicotine or similar)
• Hands-on experience with ownership of 3rd party eCommerce platforms or retail partners (eg; GoPuff, Door Dash, Instacart, Minibar, Amazon, etc.)
• Experience operating within regulated, state by state compliance frameworks
• Strong pricing and commercial decision-making skills, including experience managing state-level pricing, taxes, promotions, and margin considerations across digital channels
• Working proficiency in Excel or Google Sheets sufficient to manage pricing, catalogs, and performance reporting (advanced modeling not required)

• Understanding of beverage distribution models and wholesaler networks
• Experience working cross functionally with Sales, Marketing, Operations and Supply Chain
• Experience navigating alcohol, tobacco, nicotine, or D9 THC regulatory constraints in eCommerce
• Comfort presenting performance commercial performance insights and recommendations to senior leadership
• Experience with analytics tools or data sources (eg VIP, IRI, Nielsen, CRM systems)
• Strong problem-solving mindset in complex, ambiguous, or fast-changing regulatory environments
• Commercially minded with an understanding of how pricing, availability, and visibility drive digital revenue growth

• $125,000 – $135,000 per year
• The final offer will be based on several factors, including experience, skills, and overall expertise
• Unlimited Paid Time Off
• Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
• Voluntary vision,…