VP of Residential Sales – Custom Homes; Los Angeles

VP of Residential Sales – Custom Homes (Los Angeles)

Commission-Only | High-Value Single-Family Homes

Rolen Development Group is a Los Angeles–based residential development and construction firm focused on high-end single-family homes in established LA neighborhoods.

We are hiring a senior, autonomous sales leader who can own the entire sales cycle and personally close deals with homeowners and investors.

This is not a junior role and not a support position
. The successful candidate will independently engage prospects, structure deals, negotiate terms, and close contracts without hand‑holding.

You will be responsible for end‑to‑end sales execution for custom and speculative single‑family home projects in Los Angeles, including:

• Qualifying inbound and outbound leads
• Conducting homeowner and investor consultations
• Presenting pricing, scope, and project structure
• Negotiating and closing construction and development contracts
• Acting as the primary commercial point of contact through contract execution

You will work directly with company leadership and our design/construction teams, but you own the sale
.

• Personally manage and close high‑value residential construction deals (typically $1M+ homes)
• Lead sales conversations with homeowners, landowners, and private investors
• Translate client needs into structured project proposals
• Negotiate commercial terms and drive contracts to execution
• Maintain an active pipeline and forecast closed revenue
• Represent the company professionally in high‑touch client interactions
• Collaborate with internal teams while remaining fully accountable for sales outcomes

We are looking for someone who has already done this successfully:

• 8+ years of senior residential sales experience in Los Angeles
• Direct experience selling custom single‑family homes
  , residential development projects, or high‑end construction services
• Proven ability to close deals independently (not just generate leads)
• Comfortable negotiating with sophisticated homeowners and investors
• Strong understanding of LA residential market dynamics
• Confident, credible, and polished in executive‑level conversations

• Commission‑only role with high upside
• Commissions paid per closed project
• No cap on earnings
• Structure designed for senior professionals who want autonomy and results‑based compensation

This role IS for:

• Senior sales professionals who want ownership and upside
• Closers who can run deals end‑to‑end
• Professionals comfortable with high‑value, low‑volume sales

This role is NOT for:

• Entry‑level sales candidates
• Lead generators without closing experience
• Candidates seeking salary‑only or heavily managed roles

• Los Angeles (local market expertise required)

Executive

Full‑time

Sales and Business Development