Director, Automotive Sales & Strategy

Location: Louisiana

Director, Automotive Sales & Strategy page is loaded## Director, Automotive Sales & Strategy locations:
TX, Irving:
CA, Los Angeles:
NY, New York:
IL, Chicago time type:
Full time posted on:
Posted Todayjob requisition :
REQ-38883
*
* Title:

** Director, Automotive Sales and Strategy.
** Compensation:** $200K-$250K
*
* Location:

** NYC, LA, Chicago, Irving
*
* Position Overview:

** Nexstar Media Group, the nation’s largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven
** Sales Director
** to lead our strategic sales initiatives within the
** Auto Dealership category**.This role will be responsible for driving revenue growth by positioning Nexstar’s cutting-edge advertising and marketing solutions—spanning digital, linear, and AdTech platforms—to independent and franchise auto dealerships across the country. This leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet dealership-specific challenges.
*
* Key Responsibilities:

**
* ** Category Ownership:
** Serve as the national subject matter expert for the Auto Dealership category, owning sales strategy, execution, and revenue performance.
* ** Solution Selling:
** Position Nexstar’s suite of AdTech and SaaS solutions—including programmatic, OTT, CTV, search, social, and CRM integrations—to meet the performance marketing needs of auto dealers.
* ** Sales Enablement:
** Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the auto vertical.
* ** Coaching & Development:
** Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity.
* ** Positioning & Messaging:
** Craft category-specific messaging frameworks that align with auto dealership marketing objectives (inventory turnover, foot traffic, lead gen, etc.).
* ** Revenue Growth:
** Drive measurable revenue increases within the automotive vertical through direct customer engagement and by enabling local market teams.
* ** Partnership Management:
** Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for auto dealers.
* ** Market Intelligence:
** Stay ahead of industry trends, OEM incentives, dealership marketing shifts, and competitive landscapes to inform strategy.
*
* Required Qualifications:

*** 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the automotive vertical.
* Deep understanding of
** auto dealership marketing needs
** and
** dealer-specific AdTech solutions** (e.g., inventory-based dynamic ads, VDP targeting, attribution, Tier 3 campaigns).
* Proven track record of
** sales leadership**, preferably in a matrixed or multi-market organization.
* Demonstrated success in
** sales enablement, go-to-market planning**, and team coaching.
* Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.
* Excellent communication, presentation, and client-facing skills. Willingness to travel up to 30% to support market teams and key client relationships.
*
* Preferred Qualifications:

*** Experience selling into Tier 2 and Tier 3 auto dealerships.
* Familiarity with platforms such as CDK Global, , Lot Linx, , or similar.
* Salesforce or similar CRM proficiency.
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