Sales Development Representative; SDR

Join to apply for the Sales Development Representative (SDR) role at Frontline Wildfire Defense
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$70,000.00/yr - $80,000.00/yr

Founded in 2017 by landscape ecologist and fire mitigation expert Harry Statter, Frontline developed the first fully integrated wildfire defense system to stop the leading cause of home loss in wildfires: ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails.

Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. That success has earned top industry recognition, including Frontline being recognized as one of TIME’s Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for “Most Innovative Housing Concept” and the Best of IBS Award for “Best Home Technology.”

As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We’re building a mission-driven team creating real-world solutions in wildfire safety and climate tech.

As a Sales Development Representative (SDR), you will play a critical role in building the sales pipeline for Frontline Wildfire Defense. This role is responsible for engaging prospective customers, educating them about our system, qualifying opportunities, and scheduling appointments for the field sales team. The SDR will be the first point of contact for many customers and will represent our mission of protecting homes and communities with professionalism, energy, and empathy.

• Proactively engage prospective customers via phone, email, text, and web chat to explain the Frontline Wildfire Defense system and address questions.
• Conduct up to 10 consultations daily to educate customers, uncover needs, and secure commitment to move forward in the sales process.
• Qualify leads using defined criteria and schedule appointments with the field sales team for further consultation.
• Manage and nurture a pipeline of active, dormant, and cold leads through consistent outreach and personalized communication.
• Meet follow-up service level agreements (SLAs) for new lead engagement to ensure no opportunities are missed.
• Partner closely with field sales representatives to ensure a smooth and professional customer handoff.
• Provide feedback to the sales leadership and field team regarding lead quality, customer trends, and process improvements.
• Accurately track activities, document lead status, and update customer information in Zoho CRM.
• Achieve or exceed key performance metrics, including number of consultations, appointments set, lead conversion rates, and response times.
• Continuously develop knowledge of wildfire risk mitigation, home protection systems, and Frontline’s product offerings to better serve customers.

• Daily/weekly number of consultations completed.
• Number of qualified appointments set for the field sales team.
• Conversion rates from consultation to appointment.
• CRM accuracy and completeness.

• 1–3 years of experience in sales development, inside sales, or a customer-facing role (preferably in technology, home services, or related industries).
• Strong communication skills across phone, email, and text; able to build trust and credibility quickly.
• Organized and disciplined with the ability to manage multiple leads, tasks, and follow-ups simultaneously.
• Comfortable working with sales tools and CRMs (Zoho experience preferred).
• Resilient, goal-oriented, and motivated by hitting and exceeding performance targets.
• Ability to adapt to a fast-paced, evolving environment and contribute to process improvements.
• Competitive Salary
  : $70,000 - $80,000 + Quarterly Performance Bonuses
• Company-provided cell phone and laptop computer
• 401k
• Flexible time off policy + 10 paid holidays per year
• Remote First work environment, fostering work-life balance and autonomy with travel requirements throughout California
• Join a passionate, mission-driven team making a real difference
• And much more!

If you're excited about building technology that protects homes and families from wildfire disasters, we want to hear from you! Apply today and become part of a fast-growing team with purpose and innovation at its core.

Diversity and inclusion are essential values  know we'll do our best and most impactful work when we feel represented and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.