Regional Sales Manager - Embedded​/IPC

Overview

The Regional Sales Manager (RSM) is a frontline outside sales role responsible for developing new customer accounts and expanding existing business within an assigned U.S. geographic region. The RSM will focus on qualifying and closing high-value opportunities (>$100K annually) through a combination of targeted prospecting, account development, and close collaboration with technical and internal resources. This role reports to the SVP of Sales and functions as a critical revenue generator in Axiomtek’s growth strategy.

The objective of the RSM role is to drive revenue growth by actively prospecting, qualifying, and securing business from tier-one target accounts, with a minimum of 40% of new opportunities generated through self-directed efforts such as cold calling, trade shows, email outreach, and industry networking. The RSM is expected to manage the full sales cycle, build executive-level customer relationships, and effectively delegate smaller opportunities to inside sales or authorized partners.

Success in this role depends on accurate forecasting, strategic account development, and close teamwork with cross-functional resources to deliver tailored solutions and ensure long-term customer satisfaction.

• Develop and manage a robust sales pipeline of opportunities >$100K annually.
• Conduct outbound prospecting, networking, and follow-up of inbound leads from marketing and the company website.
• Qualify leads, understand customer requirements, and guide technical discovery with the support of internal engineering and product teams.
• Engage with senior-level stakeholders at target accounts and build lasting relationships.
• Collaborate with Inside Sales, Application Engineers, Product Managers, and Program Management to ensure customer success through the sales cycle.
• Accurately forecast revenue and opportunity progress in Salesforce CRM.
• Promote Axiomtek’s hybrid product and solution capabilities with a deep understanding of the open architecture computing space.
• Delegate sub-$100K opportunities to Inside Sales or authorized Channel Partners.
• Follow a structured sales process including the NOW process for high-level project and resource coordination.
• Provide feedback on competitive intelligence and customer trends to internal stakeholders.
• Participate in trade shows, industry events, and partner ecosystem engagements.
• Ensure adherence to the company’s Quality Management System.

• Bachelor’s degree in Business, Engineering, Computer Science, or related field, or equivalent experience.
• Minimum of 5 years of outside B2B technical sales experience in embedded computing, electronics, or OEM markets.
• Demonstrated success managing long sales cycles and closing high-value deals.
• Experience working within a structured CRM system (Salesforce preferred).
• Valid driver’s license and willingness to travel within assigned region.
• Strong understanding of embedded hardware/software technologies (e.g., Intel x86, AMD, GPUs, I/O buses such as PCI, PCIe, ISA).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams).
• Skilled in developing technical proposals, presentations, and sales documentation.
• Strong oral, written, and interpersonal communication skills.
• Ability to work cross-functionally with technical teams and executive leadership.
• Familiarity with SAP is a plus.

This is an in-office position for candidates located within commuting distance of the City of Industry, CA.

Hybrid work arrangements may be considered for candidates residing elsewhere in California, with occasional in-office visits required based on business needs.

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) & Employer Matching
• Company Paid Group Life Insurance
• Paid Time Off
• Paid Federal Holidays

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