Manager, Growth Marketing

OVERVIEW

The Los Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area. LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media.

LAFC is invested in the world’s game and Los Angeles, constructing, and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal-State Los Angeles.

OVERVIEW

The Los Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area. LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media.

LAFC is invested in the world’s game and Los Angeles, constructing, and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal-State Los Angeles.

POSITION SUMMARY

This position is responsible for developing and managing digital marketing campaigns across email, text, and app communications, with a focus on growth marketing, new digital revenue opportunities, and achieving LAFC business goals. This individual will have a direct hand in developing strategies for various internal departments, such as but not limited to ticketing, partnerships, retail, and concessions, working cross-collaboratively and cross-functionally.

Thus, the ideal candidate will have the ability to extract data, produce insights from a myriad of sources, including internal resources and external secondary research, and. be able to leverage strategic insights to develop creative solutions. This role also requires hands-on creative execution and project management skills, including writing compelling marketing copy, independently creating and refining visual assets, and organizing, prioritizing, and managing campaigns and deliverables across multiple channels to ensure projects stay on track and on time.

Candidates moving forward in the process will be asked to complete a project demonstrating their positional fit.

This role reports to the VP, Business and Data Strategy.

LAFC is currently operating on a hybrid work model with a minimum of 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor.

ESSENTIAL FUNCTIONS

• Develop, manage, and execute email marketing calendar and digital marketing campaigns.
• Build and execute digital customer journeys to raise brand affinity and awareness, increase engagement rates, and generate conversions for key marketing andsales objectives.
• Perform day-to-day email marketing activities including building HTML emails, email campaign set-up, database and list segmentation, A/Btestingand reporting.
• Collaborate with creative and content teams to develop advertising collateral for email, text, and app channels, and independently create assets as needed to support timely campaign execution while maintaining the club voice, visual identity, and brand standards.
• Collaborate with business and data strategy team members tosegment databases into distinct, actionable audiences using advanced marketing automation tools.
• Manage audiences across email marketing and CRM platforms.
• Create andmaintainhigh quality marketing analytics dashboards and reports for organization-wide use (including executive team).
• Analyze campaign performance across all distribution channels.
• Grow the email database whilemaintaining
  
  IPand domain reputation health by managing delivery, contact frequency, and content.
• Produce and deliver compelling presentations that visualize key observations and insights based on analysis of marketing data, etc.
• Proactivelyidentifyopportunities to…