Director of Marketing and Business Development

Director of Marketing and Business Development

• Develop and implement comprehensive marketing strategies to promote the company’s new energy solutions.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Create and manage marketing campaigns across various channels (digital, print, events, etc.).
• Develop branding initiatives to enhance the company’s market presence and reputation.

• Identify and pursue new business opportunities to drive growth in the new energy sector.
• Develop and maintain relationships with key stakeholders, including clients, partners, and industry leaders.
• Conduct feasibility studies and market analysis to support business expansion decisions.
• Prepare and present business proposals, contracts, and agreements.

• Manage and nurture relationships with existing clients, ensuring high levels of satisfaction and retention.
• Act as the main point of contact for key stakeholders and address their needs and concerns.
• Collaborate with internal teams to ensure seamless communication and coordination with stakeholders.

• Develop and implement sales strategies to achieve revenue targets.
• Monitor sales performance and provide regular reports to senior management.
• Train and support the sales team to enhance their effectiveness and efficiency.

• Oversee the company’s digital marketing efforts, including website, social media, and online advertising.
• Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies as needed.
• Implement SEO, SEM, and other digital marketing techniques to increase online visibility and engagement.
• Negotiate contracts and close deals to secure new business.

• Plan and execute marketing events, such as trade shows, conferences, and webinars.
• Coordinate event logistics, including venue selection, scheduling, and promotion.
• Represent the company at industry events to build networks and promote business.

• Develop and execute go-to-market strategies for new products and services.
• Create marketing collateral, including brochures, presentations, and case studies.
• Conduct product training sessions for internal teams and clients.

• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Monitor expenses and report on budget performance to senior management.

• Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is highly desirable.
• At least 7 years of experience in marketing and business development, preferably in the new energy sector.
• Proven track record of developing and implementing successful marketing and business development strategies.
• Experience in digital marketing, including SEO, SEM, social media, and content marketing.
• Strong background in sales and revenue generation.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders.
• Strong analytical and problem-solving abilities.
• Proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and data analytics tools.
• Ability to manage multiple projects and prioritize tasks effectively.
• Strong leadership and team management skills.
• In-depth knowledge of the renewable energy technologies.
• Familiarity with market research techniques and data analysis.
• Understanding of branding, advertising, and promotional strategies.
• Knowledge of industry regulations and standards related to marketing and business development.