VP of Marketing

Responsibilities

• Define and lead the long-term Ocean Mist Farms brand vision and multi-year marketing and innovation roadmaps, grounded in consumer, customer, and market insights
• Serve as ultimate brand steward, elevating voice, visual identity, packaging, and storytelling across all touchpoints
• Set enterprise marketing strategy and annual priorities, aligning investment, resources, and execution to growth objectives
• Lead integrated demand-generation campaigns that build trust, accelerate trial, and strengthen loyalty
• Define, track, and govern executive-level KPIs to measure brand health, revenue growth, and return on marketing investment, ensuring measurable ROI and impact
• Own the consumer insights agenda, translating data, trends, and behavior into decisive growth and innovation strategies
• Build emotionally resonant consumer experiences across digital, social, content, influencer, PR, and experiential channels
• Elevate Ocean Mist Farms’ external voice through proactive media engagement and through leadership
• Set standards for SEO-driven content, inbound practices, and digital optimization
• Lead crisis communications strategy to protect brand trust and credibility
• Develop and scale consumer-led innovation platforms in partnership with R&D, Sales, Finance, and Operations
• Partner with cross-functional leaders to identify and activate white-space opportunities aligned with convenience, health, sustainability, and culinary inspiration
• Own go-to-market strategy for new products, including positioning, messaging, packaging, pricing guidance, and launch excellence
• Ensure packaging and shelf execution maximize consumer clarity, impact, and compliance
• Partner closely with Sales, Category Management, Finance, and Operations to align growth strategies with commercial execution
• Establish best-in-class category management practices to drive growth with existing and new Retail customers
• Translate consumer demand into retail and food service growth through compelling trade and shopper marketing strategies
• Ensure marketing investments drive revenue, margin, and long-term brand equity
• Provide executive oversight of trade shows, customer programs, and industry presence
• Build, lead, and continuously evolve a modern, consumer-obsessed marketing organization with capabilities aligned to emerging trends, channels, and technologies

• Bachelor’s degree required; MBA preferred
• 12+ years of senior marketing leadership experience within consumer brands; fresh food or CPG strongly preferred
• Proven ability to build, modernize, and scale trusted consumer brands
• Demonstrated success launching consumer-led innovation and convenience platforms
• Strong executive presence with the ability to influence strategy at the C-suite and board level
• Deep expertise in consumer marketing, brand storytelling, and demand creation
• Data-driven, financially disciplined, and growth-oriented mindset