Director, Creative Strategy

Position: Director, Performance Creative Strategy
Location: California

Director, Performance Creative Strategy page is loaded## Director, Performance Creative Strategylocations:
Remote - California time type:
Regular posted on:
Posted Yesterday job requisition :
R-3323
** BODi
* * is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by.

But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

BODi (formerly Beachbody) was founded in 1998 with a mission to help people achieve their goals and enjoy healthy, fulfilling lives. With millions of customers empowered since inception, BODi’s portfolio of iconic fitness and nutrition brands—P90X, INSANITY, 21 Day Fix, and Shakeology—continues to transform lives through world-class fitness, nutrition, and motivation.

*
* Job Responsibilities:

*** Lead performance creative strategy across Growth functions including paid media, lifecycle marketing, and e-commerce
* Own the creative performance roadmap across key channels including Meta, Tik Tok, You Tube, CTV, email, and on-site merchandising experiences
* Partner closely with Paid Media, CRM, E-commerce, Analytics, and Creative teams to ensure creative strategy is grounded in performance data and business priorities
* Translate performance insights into clear creative direction, including messaging frameworks, hooks, formats, sequencing, and offers by channel and funnel stage
* Shape and maintain a structured creative testing program, defining hypotheses, test plans, success metrics, and learning agendas
* Analyze creative performance to understand impact on conversion rate, CAC, retention, and downstream LTV
* Support development and optimization of UGC, influencer, and creator-led creative used across paid and owned channels
* Own and drive creative briefing and prioritization across internal teams and external agencies or partners to ensure resources are focused on the highest-impact opportunities
* Own creative performance reporting and insights, clearly communicating what is working, what is not, and where to invest next
* Stay current on platform changes, creative best practices, and evolving performance trends across media and lifecycle channels# #
** Requirements:
*** Bachelor’s degree in relevant field or equivalent experience preferred
* 8+ years of experience in performance marketing, creative strategy, or growth roles at DTC or subscription-based Shopify brands, preferably in fashion, fitness, entertainment, or consumer subscription businesses
* Proven experience driving performance creative strategy in environments where creative directly impacts acquisition, retention, and monetization
* Demonstrated experience using data to inform creative strategy and materially improve business outcomes
* Strong understanding of how creative performance impacts CVR, CAC, retention, and LTV across channels
* Demonstrated ability to use data to diagnose creative performance issues and materially improve conversion rate, CAC, retention, and LTV
* Hands-on experience both executing against and evaluating creative performance across Meta, Tik Tok, You Tube, CTV, email, and e-commerce environments
* Experience operating in high-velocity test-and-learn environments with multiple concurrent experiments
* Proven ability to partner closely with media, CRM, e-commerce, analytics, and creative production teams# #
** Knowledge, Skills, And Abilities:
*** Strong analytical mindset with the ability to connect creative performance to growth metrics
* Fluency in performance KPIs including CVR, CPA, CAC, ROAS, retention, cohort performance, and payback
* Comfort using performance and creative analytics tools such as Motion, Tableau, Looker, or similar…