Brand & GTM Analytics Manager Bay Area, CA,

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers.

We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates.

No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines, shaping the strategy behind how marketing drives customer growth. We partner closely across Product, Data Science, and Customer Insights (Research) to define and measure success, identify growth opportunities, and influence where the business invests next.

Cash App is known for its innovative brand marketing, and as the Brand & GTM Analytics Manager, you will be the analytical owner responsible for shaping how these efforts are understood through a performance lens. You will unify historically fragmented top-of-funnel measurement and ensure brand channels are represented in reviews with executive leadership. As many of these channels are market-specific, you will also own a centralized, geo-based measurement and insights roadmap that informs how we grow in priority markets.

• Develop and own the framework for how Cash App consistently measures and reports on top-of-funnel brand marketing efforts (e.g. TV, OOH, experiential activations, owned social) at scale and within priority markets.
• Lead a centralized strategy and roadmap for geo-based marketing initiatives, driving alignment on goals, measurement, and impact across marketing channel leads and cross-functional partners, such as Customer Insights.
• Analyze brand and GTM initiatives alongside customer adoption and engagement trends in target markets to assess effectiveness.
• Translate complex data into compelling narratives that influence senior leadership decisions and align the broader Marketing organization.
• Partner closely with Data Science and Data Engineering to integrate top-of-funnel brand channels into our core measurement and reporting infrastructure (e.g. Media Mix Modeling).
• Design and build automated reporting for brand channels and target geographies to support ongoing performance reviews, planning, and executive visibility.

• Typically requires a minimum of 5+ years of related experience
• A deep understanding of how top-of-funnel brand marketing drives performance and connects to lower-funnel acquisition, engagement, and retention efforts.
• Experience building and scaling measurement programs for top-of-funnel brand channels and/or geo-based marketing initiatives, and communicating the impact to senior leadership.
• The ability to evaluate and recommend the right measurement approach (e.g. brand lift studies, geo-based experimentation) for different marketing campaigns, clearly articulating tradeoffs and implications to stakeholders.
• Demonstrated ability to work across diverse partners and synthesize their priorities into horizontal strategic roadmaps.
• Familiarity with network effects, how they influence growth potential, and how marketing and GTM strategies can leverage them.
• Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker

• Snowflake
• AI and automation tools (e.g. ChatGPT, Goose)

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to…