Social Media Manager at Lucid Motors California

Overview

Social Media Manager job at Lucid Motors. California.
Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment.

Because when you are no longer bound by convention, you are free to define your own experience. Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

• Own day-to-day content calendar across all platforms, ensuring strategic pillar balance
• Monitor platform trends and identify cultural opportunities for the brand
• Analyze content performance across platforms and identify optimization opportunities
• Track key metrics and provide regular performance insights
• Monitor community sentiment and conduct social listening to inform content strategy
• Provide strategic direction on community engagement and response approach
• Coordinate with Social Media Coordinator on publishing and community management
• Make real‑time decisions on content prioritization and publishing strategy
• Develop and test new content formats aligned to strategic goals
• A/B test formats, messaging, and timing to improve results
• Collaborate cross‑functionally to integrate social across enterprise‑wide initiatives and campaigns
• Manage social governance processes and provide guidance to teams across the organization

• Create mobile‑first video content for quick‑turn opportunities and reactive moments
• Shoot and edit compelling short‑form content (Reels, Tik Toks, Shorts)
• Capture opportunistic moments (employee stories, owner testimonials, cultural trends)
• Develop creative briefs and mockups for external production when needed
• Maintain brand voice and visual standards across all content
• Be ready to grab your iPhone and tell a story when the moment happens
• Coordinate with creative partners on content production needs when available

• Manage multiple work streams and concurrent projects with precision and accountability
• Use project management tools such as Smart Sheet, Asana, or similar platforms to track timelines, deliverables, and dependencies
• Ensure alignment across stakeholders and maintain clear communication on project status
• Prioritize tasks effectively in a fast‑paced environment

• 5–7 years managing social media for brands (agency or brand‑side)
• Deep platform expertise across Instagram, Tik Tok, and You Tube
• Proven ability to identify and act on platform trends before they peak
• Strong analytical skills with experience optimizing content based on performance data
• Hands‑on video production skills—can shoot and edit mobile‑first content
• Excellent creative briefing and communication skills
• Strong cross‑functional collaboration skills with ability to influence without authority
• Point of view on content creators, influencers, and talent partnerships that elevate storytelling
• Ability to move fast while maintaining quality standards
• Experience using social media management tools such as Hootsuite, Sprout Social, or Sprinklr

• Experience with premium, lifestyle, or aspirational brands
• Background in fast‑paced, high‑visibility brand environments
• Familiarity with tools like Sprout Social, Cap Cut, or similar platforms
• Understanding of paid social amplification strategies

• You know what is trending on Tik Tok before your friends do
• You can shoot a compelling 15‑second video on your phone
• You have strong creative instincts but back them up with data
• You can brief a creative team with clarity and…