Vice President Marketing

The VP of Marketing is a mission-critical leadership position designed for a high-octane operator who can bridge the gap between visionary strategy and rigorous execution. Following a period of heavy investment—resulting in a robust marketing team of 12 and a healthy budget—the company is transitioning from a "consumer-mindset" approach to a high-velocity, B2B demand-generation engine
.

Company is currently at a pivotal "scaling stage," moving from product-market fit toward a goal of $100M+ ARR
. As the current CMO transitions out to prioritize family, the new leader must step in as a force of nature who can maintain momentum while instilling operational discipline. This is not a "rebrand" role; it is an execution role focused on pipeline, efficiency, and revenue impact.

• Strategic GTM Alignment: You will work in close partnership with a high-energy, veteran Chief Revenue Officer who leads a growing 13-person sales organization. Success in this role comes to a leader who is deeply confident in their marketing craft
  , possesses a strong, data-backed perspective on go-to-market strategy, and enjoys the "iron-sharpens-iron" dynamic of a high-performance leadership team. This relationship is built on a foundation of mutual accountability, where marketing is viewed as a true peer and a mission-critical driver of the sales funnel
• Data-Obsessed Environment: Company possesses 10x more data than typical companies of its size. The leadership team is incredibly rigorous regarding budgeting and reporting; you must be a leader who speaks the language of CFO-ready metrics
  , attribution, and ROI.
• The "50,000 ft to 5,000 ft" Leader: While you are expected to architect the three-year roadmap for international expansion and "Rule of 40" growth, you must also be willing to get hands-on
  . Whether it’s refining a demo narrative or diagnosing a funnel leak, no task is too small for this builder.

You are entering a market where the company is the G2 Category Leader in Search, successfully displacing expensive, legacy, and "dev-heavy" competitors.

Your role is to amplify this disruption, positioning company as the agility-first alternative that empowers marketers to control the AI-driven "front door" of their digital experience.

The charter for this role is built on five core pillars, each essential to hitting the company's aggressive $20M+ ARR targets and future Rule of 40 goals.

• Own the Number
  :
  Deliver predictable 3–4x pipeline coverage specifically for deals in the $50K–$150K ACV range.
• Multi-Channel Demand
  :
  Deploy a "high-volume" engine using ABM-light motions
  , targeted vertical campaigns, and a scalable inbound content machine.
• Funnel Throughput
  :
  Partner with the CRO to shorten evaluation cycles through better lead scoring and mid-funnel conversion tactics.

• Position for Value
  :
  Transition the narrative from technical features to business outcomes for the C-suite (CMO, CIO, CTO).
• AI Leadership
  :
  Solidify compnay's reputation as the leader in AI-powered search experiences
  , highlighting innovations like Smart Answers and Smart Match Assist
  .
• Competitive Edge
  :
  Create sharp positioning to displace legacy vendors and DIY "dev-heavy" approaches that lack marketing agility.

• Deep Focus
  :
  Establish "sharp vertical positioning" in core markets, including Higher Ed, Healthcare, Public Sector, and Financial Services
  .
• Industry Tailored Content
  :
  Develop persona-based messaging and customer proof points (like those for UCSF Health or Harvard
  ) that resonate with specific industry challenges.
• Channel-First Strategy
  :
  Strengthen the OEM and co-marketing relationships with DXP giants like Acquia and Sitecore
  .
• Agency Enablement
  :
  Build scalable programs to turn agencies and SIs (like Accenture and Merkle) into repeatable lead-generation channels.

• ROI Visibility
  :
  Prove the value of every marketing dollar by establishing clear attribution, CAC payback, and channel ROI metrics
  .
• Diagnostic Foundation
  :
  Build out a robust marketing ops stack—leveraging existing…