Manager, Brand & Content

Overview

Job Description

The Manager, Brand & Content translates our brand strategy and business priorities into compelling words, stories, and experiences that shape how people connect with our vision and mission. This leader ensures our messaging is clear, consistent, and engaging—translating complex solutions into meaningful narratives across a variety of content formats, helping customers and partners understand who we are, what we deliver, and the value we create.

This is a hands-on leadership role that combines strategic direction with active content creation and editorial execution, alongside people management and team development.

As a strategic storyteller and team leader, this role oversees the development of brand-aligned content and messaging across channels and formats. They lead a team responsible for written and multimedia storytelling, collaborating closely with the Marketing Campaign Manager, Manager of Marketing Design, Corporate Communications, and Sales Enablement team to deliver cohesive, on-brand communications.

This role is highly collaborative, serving as the central connector between Brand, Content, Product Marketing, Creative, and other cross-functional partners, ensuring seamless collaboration and alignment on messaging, campaigns, and content initiatives. While this role does not own the corporate brand strategy, it plays a critical role in shaping how that strategy comes to life through messaging, content, and storytelling.

Job Responsibilities & Requirements

• Activate the company's brand strategy by crafting clear, consistent, and compelling messages that reflect our positioning and tone.

• Partner on the evolution and maintenance of the company's brand voice and messaging frameworks in partnership with the Director, Brand Marketing.

• Champion brand purpose and story through consistent messaging across marketing and corporate communications.

• This role is a player-coach position, responsible for both executing high-quality content and leading a small, high-performing team.

• Drive the planning, creation, and editing of high-quality content—including product messaging, web copy, customer stories, video scripts, and thought leadership—that advances brand and business objectives.

• Define and evolve content approaches that support key business initiatives, campaigns, and audiences.

• Own the editorial calendar and set content priorities to align with company initiatives and campaign timelines.

• Translate complex technical information into straightforward, engaging content for customers, partners, and employees through effective stakeholder collaboration.

• Mentor and develop two direct reports:
  Content Specialist and Multimedia Manager, fostering growth and excellence.

• Unite written and visual storytelling disciplines to produce cohesive, brand-aligned materials.

• Provide creative and editorial direction, actionable feedback, and professional development support to strengthen team performance.

• Act as the "glue" between Brand Marketing, Visual Design, Campaigns, and Sales Enablement—translating priorities into clear, usable messaging and content.

• Collaborate with the Marketing Campaign Manager to deliver campaigns and product initiatives that reflect consistent brand storytelling.

• Develop customer-facing materials with Sales Enablement, ensuring alignment with brand language and tone.

• Pair strong visuals with compelling messaging in partnership with the Manager, Marketing Design.

• Steward brand voice, editorial guidelines, and messaging frameworks, and train teams in their effective use.

• Edit and refine materials to deliver quality, clarity, and brand consistency.

• Optimize content effectiveness and audience engagement by analyzing performance and informing ongoing improvements based on engagement, clarity, and effectiveness.

Ideal candidates will have demonstrated success in brand marketing, content strategy, and team leadership within dynamic, cross-functional environments. They possess a unique blend of creativity, strategic thinking, and operational excellence.

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