Market Strategy and Research Analyst

• Unit 9 - CSUEU - Technical Support Services 1

Job Search Category/Discipline

• Administrative 1

• Full Time 1

Apply now Job no: 554273
Work type: Staff
Location: Northridge
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time

Required

Education:

Master’s in Marketing Analytics or MBA with Concentration in Marketing Analytics, or similar degree and 36 months experience in data analytics.

Special Requirements: Must have demonstrated proficient knowledge of the following marketing analytical methods and technologies: A/B and multivariate testing, SEO link building, CRMs, data mining software, as well as classification and prediction algorithms. Employer will accept special requirements gained through employment experience and/or academic coursework.

• Designs and implements research by analyzing and reporting on cross‑channel marketing campaign performance, tracks and reports on landing page conversion results, Tseng College website usability, design and content metrics, A/B and multivariate testing, SEO link building, CRMs, data mining software, as well as classification and prediction algorithms.
• Provides statistics on workforce and occupational outcomes in order to evaluate occupational demands for current and future programs.
• Gathers data on prospective student demographics, psychographics, preferences and needs.
• Establishes a systematic process to contact current students and alumni in order to determine success during student lifecycle, from pre‑start through graduation.
• Primary point of contact for external research partners and oversees all external and internal marketing research efforts.
• Works with the Director and Associate Director of Marketing and Communications to uncover and develop opportunities for development and promotion of the college’s programs and initiatives.
• Utilizes information from industry/higher education studies and vendor research libraries to pull information for research to assist internal stakeholders.
• Conducts data analysis to inform strategic and tactical decision‑making in the marketing and recruitment space.
• Serves as the subject matter expert in marketing and communications research methodologies and reporting techniques; input will provide information critical to determining program design, delivery and promotion.
• Performs site audits on Google, AdWords, Grad schools and other advertising platforms.
• Assists in reviewing printed and digital marketing materials, including marketing automation communication.
• Makes tactical recommendations in support of marketing recruitment and strategic planning activities for the college.
• Provides general administrative support for the Marketing and Communications Department.

Salary: $93,876 per year pursuant to the CBA currently in force.

Contact:
California State University, Northridge 18111 Nordhoff Street, Office of Human Resources, University Hall 165, Northridge, CA 91330. Interested parties contact Luis Chavez, Associate Director, Talent Acquisition/Compensation, at applications.

Advertised: Jan 06, 2026 (9:00 AM) Pacific Standard Time
Applications close: Open until filled