Senior Marketing Manager
Listed on 2026-01-25
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Marketing / Advertising / PR
Marketing Manager, Digital Marketing, Marketing Strategy, Branding Specialist / Ambassador -
Retail
Job Details
Position Type: Full Time
Education Level: Not Specified
Job Category: Marketing
Momofuku Goods
Momofuku Goods aims to redefine the American pantry by giving home cooks restaurant-grade essentials that make cooking more fun, enjoyable, and delicious.
Founded in 2020 by David Chang and the Momofuku team, Momofuku Goods carries forward the same principles that shaped our restaurants – challenging conventions and making the unfamiliar familiar. We believe in the power of food to bring people together and create more confidence, joy, and connection in the kitchen.
The Momofuku Goods Senior Marketing Manager is a versatile, hands‑on marketer who drives cross‑channel campaigns and ensures Momofuku Goods shows up powerfully at retail.
The Senior Marketing Manager is responsible for shaping and executing integrated marketing and shopper strategies that drive brand awareness, household penetration, and retail growth. Serving as the connective tissue across Content, PR, eCommerce, Lifecycle, Sales, and Creative, this role ensures every campaign and in‑store activation ladders up to clear strategic objectives.
Salary
Description:
$125,000 - $140,000 annually + bonus + company stock options
Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods. We encourage our employees to grow and learn, and offer many opportunities for personal and career development.
Responsibilities INTEGRATED CAMPAIGN MANAGEMENT- Lead the development and cross‑functional alignment of integrated campaigns across digital, retail, influencer, PR, and email, ensuring each channel ladders up to the overall brand strategy.
- Own campaign briefs, communications plans, and go‑to‑market calendars, providing clear direction to Creative, Content, and external partners.
- Partner with the Director of Content & Senior Director of Creative to ensure brand voice and visual identity are consistent across channels.
- Oversee the full campaign lifecycle – from planning through execution – ensuring teams are resourced appropriately, milestones are met, and risks are proactively managed.
- Establish campaign KPIs, develop measurement plans, and synthesize performance insights into actionable recommendations for future optimization.
- Manage portions of the marketing budget, including forecasting, tracking, and overseeing partner/vendor investments.
- Lead strategic planning and execution of in‑store shopper programs, including in‑store demos, retail media, displays, and point‑of‑sale communication, ensuring initiatives are targeted, efficient, reinforce brand objectives and support key retailer priorities.
- Serve as the primary marketing partner to Sales and eCommerce for retailer‑specific opportunities – translating retailer needs, category insights, and commercial goals into clear recommendations and activation plans.
- Align in‑store activation and retail media with broader integrated campaign strategy to ensure cohesive messaging and impact across the full consumer journey.
- Build and maintain Retail Marketing playbook with retailer calendars, activation workbacks, asset plans, and cross‑functional workflows; guide Creative and Content partners on requirements, specs, and timelines.
- Build measurement frameworks for shopper programs and deliver insights that inform retailer strategy, investment decisions, and future go‑to‑market planning.
- Strategize and oversee the execution of trade shows, partnering with Sales and Creative to ensure cohesive brand storytelling, strong retailer engagement, and operational excellence.
Required Qualifications
- 5-7 years of food/beverage CPG marketing experience with demonstrated depth in integrated marketing and shopper/in‑store strategy.
- Proven ability to lead cross‑functional planning and manage complex campaigns from strategy through execution across digital, retail, influencer, PR, and email channels.
- Experience owning shopper marketing programs, including in‑store demos, retail media, displays, and retailer‑specific activations.
- Strong strategic thinking skills…
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