Manager - Social Media

Overview

Hard Rock Hotel & Casino Tejon is located less than 15 miles south of Bakersfield, on Tejon Indian tribal land in Mettler, situated at the southernmost tip of California’s Southern San Joaquin Valley and nestled near the base of the historic Grapevine mountain pass that connects Southern California to the Central Valley. This region of the San Joaquin Valley is home to one of the most productive agricultural counties in the country and is the center point of the state with access to the Central Coast and both Northern and Southern California within a couple hours’ drive.

Location:

US-CA-Mettler. This project is the first of its kind in Kern County and will be constructed in two phases. The first phase will consist of an approximately 150,000 square foot casino featuring 3,000 slot machines, 48 table games, and multiple food and beverage venue including the renowned Hard Rock Café. Phase II will include a 400 room hotel, 2,800 seat Hard Rock Live event center, that will draw attractions like concerts, performances, and sporting events to name a few.

In addition some of music’s most iconic memorabilia will be on display.

This is a position that requires the successful candidate to be on site. Under the direction of the Social Media Director, this position is responsible for supporting all social media marketing efforts such as, but not limited to, research of content creators, strategy and implementation of emerging forms of digital media, social media, and mobile communications and paid online advertising. Partner with PR, marketing, F&B, gaming and customer service and digital team members to develop brand strategies, campaigns and tactics for appealing to guests, traditional and new media groups and community relations movers and shakers.

• Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, You Tube, Linked In, Instagram, as well as, new/emerging platforms like Blue Sky, Skylight Social, etc
• Help lead the Social Sharing expectations for the brand;
  Improve content and help reduce promotional costs
• Responsible for Social Growth and Social Engagement expectation for the brand;
  Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs
• Work with existing Social Agencies for Reporting and Measurement Metrics
• Conduct regular audits of the Hard Rock Tejon website to ensure content is updated and correct.
• Partner with Corporate to update web site content
• Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience
• Responsible for community engagement and involvement via social media and in person.
• Provide onsite presence for events, promotions celebrity appearances for content building and live social media engagement.
• Adhere to tweetup guidelines, partner with corporate Social to create and execute hashtag conversations, social video conversations with executives and update copy and manage company social platforms.
• Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Create effective copy and creative campaigns for earned media exposure.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness
• Create mobile and social media campaign strategy including program outlines and provide recommendations
• Understand current trends, technologies and advancements in social, mobile and online review sites
• Oversee production and implementation of mobile and social campaigns
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Maintain consistent system of measurement and evaluation of social and mobile program success.
• Extend marketing initiatives and editorial content into relevant external publications (forums, new sites, blogs,…