Brand Marketing Manager

Overview

Develop and execute overseas marketing plans in alignment with the overall brand strategy, ensuring effective implementation to enhance brand awareness and influence. Conduct in-depth market research and competitive analysis to understand overseas consumer needs, market trends, and industry dynamics, providing data insights to support strategy development and optimization.

• Lead and manage multiple marketing projects simultaneously, including online/offline event planning and execution, social media content operations, advertising campaigns, and brand partnership initiatives. Ensure clear timelines, resource coordination, and high-quality delivery.
• Establish and maintain strong relationships with media, partners, and KOLs to drive cross-channel brand promotion and collaboration.
• Ensure consistency and accuracy of brand expression across all touchpoints, including packaging, store image, promotional materials, and event presentations.
• Evaluate and analyze marketing activity performance through data and structured review processes, propose optimization plans, and provide regular reports to management.
• Manage marketing budgets effectively, ensuring cost efficiency and ROI. Monitor competitive activities and adjust strategies dynamically to maintain competitive advantages.
• Collaborate closely with product development and cross-functional teams to support new product launch strategies and execution.

• Bachelor’s degree or above in Marketing, Business Administration, Communications or related fields.
• Minimum of 5 years of experience in brand or marketing roles, including at least 2 years in brand management or project management. Experience in the food & beverage industry is preferred.
• Strong execution capability with proven experience managing multiple projects in a fast-paced environment, ensuring timely and high-quality delivery.
• Detail-oriented, organized, and highly proactive, with excellent communication and cross-functional coordination skills.
• Strategic and creative thinker, capable of translating strategies into actionable plans and measurable outcomes.
• Proficient in market research tools and data analytics software, with strong ability to interpret data and generate insights.
• Fluency in both Chinese and English (written and spoken) is preferred.