Regional Activation Manager, Pacific & Mtn

Regional Activation Manager, Pacific & Mtn

Location:

California

Job Title:

Regional Activation Manager, Pacific & Mtn

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much‑loved brands. Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing needed for new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together!

This role is responsible for driving industry leading activation in‑market across several regions. The role exists to ensure local market nuance is considered in order to drive “at scale” national programs and platforms and focus on supporting and driving brilliant retail and market activation. Role will drive commercial activation in market and will partner with local Diageo sales teams and distributors to ensure your markets have the right tools to activate in the right accounts to win at retail to help achieve our Annual Operating Plan for Diageo Beer and Premix Company.

• Distill, comprehend and communicate marketing activity weekly
• Provide insights to Activation + Brand marketing teams
• Effectively advocate for your markets needs, issues/opps with central teams
• Inspire and inform the Diageo/Distributor sales teams in the market on brand strategies, investment and resources
• Develop monthly cadence with Sales Directors and Chain Teams

• Influence and provide input into annual planning process and develop localized execution programs that align to “strategic big bets”.
• Allocate funding in relations to promotional spends, POS‑Merch, PR – Experiential Events, etc.
• Track and measure budgets and stay within Diageo compliance
• Drive national and localized marketing programs with distributors & key customers

• Collaborate with regions to ensure Agency Field Teams, Promotional Teams, Brand Ambassadors are resourced properly
• Drive clear KPI’s for region and performance opportunities; ensure commercial activation activities with agencies are delivering targets
• Budget management responsibilities that must be focused against the right activation in the right account to drive scalable execution

• Identify key sponsor ships within region to activate
• Customize national sponsor ships
• Work with trade + activation marketing team to provide assets that extend sponsor ships locally
• Evaluate region requests for festivals and events and provide direction

• Influential across many different stakeholders – Sales Teams, Performance management team, Brand, agency partners, and local distributor teams
• Project management skills will be important as role requires individual to wear many hats and manage volume of brands/activations across market
• Decision marking:
  Comfortable making quick decisions one that are not always popular and with pace
• Measurement & evaluation will be important to help inform what’s working and what’s not and corrective actions will be made at pace – armed with good M&E

• Deliver regions AOP targets
• Drive at scale best in class execution of programs and platforms to achieve market share
• Refine the way we think/behave/operate and work to drive local activation
• Plan and effectively execute and manage market activations and A&P budgets

• Strong commercial and/or marketing experience needed (+5–7 years)
• Insight and understanding of Off, On‑Premise & Non‑Premise event execution
• Must have strong influencing, negotiation skills and conflict management skills
• Financially astute and must able to manage budget across multiple spend types and vendors
• Is an excellent multi‑tasker with strong organization management skills

Flexibility is key to our…