Specialist, CRM Marketing Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world‑class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The CRM Marketing Strategy Specialist will support Customer Relationship Marketing campaigns for Bravo. This entails campaign development and hands‑on execution of CRM campaigns (email, push notifications, in‑app messages), closely partnering with Campaign Operations and Marketing Operations teams. The ideal candidate will be highly organized, process oriented, accountable, detail oriented, articulate, and comfortable in a fast‑paced changing environment. In addition, the ideal candidate will be data‑driven with a growth mindset & natural curiosity and will be comfortable in an A/B testing environment.

This is a highly cross‑functional role and will require the consummate team player to be successful.

• Participate in planning, development and execution of email and mobile marketing campaigns for the Bravo App and Bravo Insider
• Work closely with creative design team, campaign operations and internal stakeholders to track and ensure assets, copy and feedback are delivered on time
• Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt‑out, and segmentation analysis
• Coordinate newsletter content, schedules and deployments across multiple brands and with other NBCU partners (UPG, UDX, Peacock, etc.)
• Facilitate the approval process, route previews to internal stakeholders and implement all revisions
• Assist in developing decks including but not limited to monthly scorecard, automations reporting, season recaps, etc.
• Conduct quality assurance of all email campaigns
• Report out on monthly segment volumes for NBC, Bravo and Telemundo and track against KPIs
• Monitor the latest email best practices and marketing trends

• 1+ years experience with Microsoft Office Suite
• 1+ years relevant email production experience in a CRM platform
• 1+ years experience using a project management system
• Familiarity with mobile technology of iOS and Android
• Proficiency in interpreting CRM performance metrics, including delivery, open rates, click‑through rates, conversion, and segmentation
• Experience supporting A/B testing and leveraging results to inform optimization
• Demonstrated curiosity, analytical thinking, and a growth‑oriented approach
• Demonstrated strong organizational and project management skills
• Ability to work effectively in a fast‑paced, dynamic environment
• Proven ability to collaborate with cross‑functional teams including Creative, Campaign Operations, and Marketing Operations

• Bachelor's degree in Marketing, Communications, or a related field
• Basic knowledge of creative HTML
• Experience in Airtable and Slack technologies
• Self‑starter with strong…