Senior Manager, Brand Strategy

Who We Are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy.

Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role: As the Sr. Manager, Brand Strategy you will be a key driver of how our brand lives, breathes and engages our buying community — both in foundational brand equity work and major creative campaign moments.

This role is open to candidates based in the United States.

• You want to impact the industries that run our world:
  Your efforts will result in real-world impact — helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career:
  If you put in the work, this role won’t be your last  set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity:
  The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best:
  At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high‑calibre team that will encourage you to do your best.

• Lead the strategy for major brand campaigns and activations, define the “why” and “what” for the creative team and agency partners (e.g., customer‑centric insights, market concerns, opportunity spaces) and translate them into compelling creative briefs that inspire and guide high‑impact work.
• Partner tightly with internal and external creative teams to maintain and elevate brand coherence across our full brand universe/ecosystem — ensuring every touchpoint (paid, earned, owned) reinforces our brand story, voice and visual identity.
• Manage external agencies and contractor resources to deliver world‑class creative campaigns and branded content — plan, select, brief, oversee, and evaluate agency partners and contractors.
• Elevate customer storytelling and brand narratives — amplify major product moments through a mix of paid, earned, and owned channels; ensure the brand narrative resonates deeply with our buying community and maximises reach and impact.
• Identify and expand new brand opportunities — work cross‑functionally to surface brand‑building moments and pathways, deepen engagement and accelerate outsized reach via meaningful storytelling.
• Manage Corporate Marketing budgets — oversee planning, forecasting, tracking and optimisation of budget across the corporate marketing / brand function.
• Partner with brand media, sponsor ships and channel leads — collaborate to maximise the brand investment, align brand strategy with media/sponsorship execution and ensure channel plans reflect brand objectives.
• Monitor brand health and score across cross‑functional brand initiatives — define relevant KPIs, build dashboards or frameworks for tracking brand equity/health, run regular reviews and provide insights and recommendations for improvement.
• Hire, develop and lead an inclusive, engaged, and high‑performing team.

• 10+ years (or appropriate…