Regional Marketing Manager California

Marketing Manager
Your Responsibilities

1. Regional Marketing Strategy & Execution

• Develop and implement regional marketing strategies aligned with global company objectives.

• Adapt global campaigns to local market needs, ensuring cultural and regulatory relevance.

• Identify regional growth opportunities and create targeted marketing initiatives.

2. Brand Positioning & Awareness

• Drive brand visibility in the region through digital, offline, and event-based marketing activities.

• Ensure consistent application of the company’s brand guidelines across all touchpoints.

• Build strong brand recognition with key partners, customers, and stakeholders.

3. Campaign Management & Lead Generation

• Plan and execute integrated marketing campaigns (digital, social media, events, webinars, PR) to generate leads and support sales pipeline growth.

• Monitor and analyze campaign performance, optimizing based on KPIs.

• Collaborate closely with sales teams to align marketing activities with business objectives.

4. Event & Partner Marketing

• Organize regional trade shows, exhibitions, roadshows, and partner events.

• Develop co-marketing programs with distributors, installers, and strategic partners.

• Act as the primary liaison for marketing collaborations with regional partners.

5. Market Intelligence & Reporting

• Conduct competitor analysis, market research, and customer insights to inform strategy.

• Provide regular reports on marketing performance, ROI, and market trends to HQ and regional leadership.

• Share regional best practices and contribute to global marketing knowledge.

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

• 5+ years of marketing experience, preferably in renewable energy, technology, or B2B industries.

• Strong expertise in campaign management, digital marketing, and event organization.

• Demonstrated success in developing and executing regional marketing strategies.

• Excellent communication and presentation skills; ability to influence stakeholders.

• Proficiency in marketing tools (CRM, analytics, digital platforms, MS Office).

• Fluency in English is required; additional regional languages (e.g., German, French, Spanish, Chinese) are a strong plus.

• Willingness to travel within the region as required.

• A dynamic and international work environment in a fast-growing company.

• The opportunity to shape and lead marketing initiatives in a key region.

• Collaboration with a motivated global marketing and sales team.

• Competitive compensation and benefits package.