Digital Media Specialist

Digital Media Specialist

Reporting to the Manager of Advertising and Media Strategy, this position is responsible for marketing and brand creative that achieves First Community’s goals and objectives for growth, member service, profitability, and visibility. The role ensures a consistent message and position aligned with corporate direction.

To be considered for the role, candidates must have solid experience with email marketing campaigns, including layout, graphics, and scheduling. The candidate should also be experienced with various types of organic and paid marketing channels, including content marketing, PPC advertising, search engine optimization, outdoor marketing, website design, landing page optimization, copywriting, and comprehensive performance analytics of marketing campaigns. Furthermore, they should be self‑motivated and able to thrive in a fast‑paced, often spontaneous environment while staying up‑to‑date with marketing changes and trends.

• Leverage digital channels such as email marketing, online advertising, and paid search to reach and engage with target audiences.
• Oversee the development and maintenance of all First Community brands, including First Community CU, Investment Services at First Community, and the First Community Insurance Agency, ensuring consistent branding across all channels (digital, print, and in‑branch communication).
• Collaborate with the Marketing staff to implement key initiatives and creative concepts, advertising, and PR efforts; work on special projects and other organizational activities as assigned.
• Use analytical acumen to shape campaign activities, demonstrating the effectiveness of marketing campaigns, understanding trends, and engaging target audiences.
• Collaborate with other departments to develop messaging, content, and programs that drive clear narratives about our brand, products, and services.

• Bachelor’s Degree in Marketing, Communications, Digital Media, Graphic Design or a related field from an accredited university.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).
• Minimum 3‑5 years of experience in marketing, communications, digital media, or a related field; experience with a financial institution is ideal.
• Solid writing skills with the ability to craft engaging copy, news releases, and written content.
• Strong organizational and project management skills.