Vice President, Catalog Marketing

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Join to apply for the Vice President, Catalog Marketing role at Kobalt Music

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This range is provided by Kobalt Music. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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The Role

Kobalt Music Publishing is redefining catalog marketing for the modern era. We are looking for a visionary and forward-thinking Vice President, Catalog Marketing to lead global strategies that drive catalog consumption, audience development, and long-term revenue growth.

In this role, you will develop and execute innovative, data-driven campaigns that celebrate Kobalt’s world-class catalog — from newly acquired works to iconic compositions spanning generations. You’ll collaborate closely with Creative, Synch, Writer & Publisher Relations and Business Development to bring catalog stories to life in culturally relevant, contemporary ways.

We are seeking a strategic, entrepreneurial leader with deep catalog expertise and the passion to shape how timeless songs find new audiences around the world.

What You’ll Do

Strategic Leadership & Vision:

• Build and lead a global catalog marketing strategy focused on streaming growth, consumption, synch visibility, and cultural relevance.
• Identify high-priority catalogs and compositions using data insights, cultural trends, and commercial potential.
• Act as a cross-functional leader, aligning teams around a unified catalog marketing vision.
• Translate strategy into actionable plans and campaigns with clear KPIs and measurable impact.
• Develop and execute global and regional campaigns that reintroduce catalog works to modern audiences.
• Create compelling narratives around composers, songs, and cultural moments.
• Partner with DSPs, digital platforms, and media to secure play listing, editorial opportunities, and activations.
• Experiment with new partnerships, content formats, and digital experiences that drive discovery.
• Leverage social trends and cultural moments (Tik Tok, Reels, viral events, anniversaries, etc.) to amplify catalog relevance.
• Produce high-impact visual assets — short-form video, lyric videos, reels, motion graphics — to support priority songs.
• Collaborate with merchandising partners to develop unique products tied to iconic works.

Data & Insights:

• Partner with Business Intelligence & Creative Research teams to identify growth opportunities.
• Monitor campaign performance, report insights, and continually refine marketing approaches.
• Align catalog marketing with Sync opportunities across film, TV, gaming and advertising.
• Collaborate with PR to drive visibility, storytelling, and media momentum.
• Support Business Development with post-acquisition launch strategies for new catalogs.
• Work with labels and artist teams to support shared marketing initiatives.

What You’ll Bring:

• Extensive experience in catalog marketing, music marketing, publishing, or entertainment strategy roles.
• Proven success building multi-platform campaigns that drive audience growth and long-term revenue.
• Deep understanding of catalog music, streaming trends, and digital audience behavior.
• Entrepreneurial mindset with the ability to spot commercial opportunities and bring ideas to life.
• Strong leadership, collaboration, and communication skills — experienced in global, cross-functional environments.
• Excellent analytical, creative, and storytelling abilities.
• Existing relationships with DSPs, media partners, and key industry stakeholders.
• A resourceful marketer who excels without huge budgets, creates high-impact digital content cost-effectively, and has a proven track record of driving play listing and increasing catalog consumption through smart, data-led digital campaigns.

Key Behaviours for Success

You constantly explore new formats, platforms, and cultural trends, bringing fresh ideas that reimagine how catalog music can live in the modern world.

Influence Through Collaboration

You bring teams together, build momentum around ideas, and…