Senior Manager of Marketing

POSITION SUMMARY

The Senior Marketing Manager will lead and execute strategic marketing initiatives that elevate the iconic Big Cedar Lodge destination brand, support resort-wide business objectives, and drive revenue across all outlets. This role manages and oversees advertising, promotions, integrated marketing campaigns, and community outreach, ensuring alignment with business goals and brand standards.

• In partnership with the Director of Marketing, lead the development and execution of integrated marketing strategies and campaigns that support occupancy, revenue growth, seasonal priorities, and brand initiatives.
• Oversee campaign planning, timelines, budgets, and performance metrics across print, digital, broadcast, direct mail, native and branded content.
• Ensure all marketing efforts align with Big Cedar Lodge brand standards, voice, and long‑term strategic vision.
• Manage advertising strategy, placement, and optimization across paid channels.
• Collaborate with analytics and revenue teams to evaluate campaign effectiveness and guide data‑informed decision making.
• Develop and manage resort‑wide promotions in collaboration with lodging, dining, recreation, and retail partners.
• Identify and cultivate strategic partnerships and community outreach opportunities that strengthen brand presence and local/regional engagement.
• Represent Big Cedar Lodge in select community, tourism, and industry initiatives.
• Provide leadership, mentorship, and direction to marketing team members and project contributors.
• Collaborate across marketing, operations, sales, communications and public relations to create and deliver a unified brand story and seamless guest experience.
• Manage external agencies, freelancers, and vendors to ensure high‑quality, on‑brand deliverables.
• Oversee marketing budgets, forecasts, and campaign spend with accountability and ROI focus.
• Manage multiple projects simultaneously, ensuring deadlines, quality standards, and priorities are met.
• Maintain organized workflows, documentation, and reporting processes.
• Oversee the production of marketing and resort collateral in accordance with brand standards.
• Partner with Bass Pro Shops, Johnny Morris Conservation Foundation, Big Cedar Golf, and Thunder Ridge Nature Arena marketing departments to create and deliver successful marketing collateral and campaigns.
• Other duties as assigned.

• Minimum Degree
  
  Required:
  
  Bachelor’s Degree in Marketing, Advertising, Communications or related field is preferred.
• 4+ years of marketing experience, preferably in hospitality, travel, or luxury brands.
• Experience marketing multi‑faceted destinations or resort environments is preferred.
• Proven success managing integrated marketing campaigns and advertising programs.
• Minimum of 2 years in a supervisory role with experience in coordinating and managing staff.

• Ability to organize and manage multiple priorities.
• Excellent interpersonal and communications skills required.
• Strong strategic thinking, project management, and communication skills required.
• Experience in managing budgets and external partnerships.
• Familiarity with CRM platforms, marketing automation, and performance analytics.
• Ability to effectively adjust to major changes in work tasks or the work environment.
• Skilled at focusing and guiding others in accomplishing work objectives.
• Skilled at building a cohesive team and facilitating goal accomplishment.
• Ability to interact with others in an honest, fair and respectful way; giving others confidence in one’s intentions and those of the organization.
• Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
• Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers’ needs.
• Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
• Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
• Ability to identify and understand…