Brand Strategy Manager

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Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.

Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing pattern, textures, and fabrics that go from beach to brunch effortlessly.

We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.

We are seeking a dynamic and strategic Brand Strategy Manager to drive the continued growth and positioning of the Cupshe brand. This role is critical in shaping our brand's narrative, defining strategic brand initiatives, and ensuring consistency across all channels. The ideal candidate is creative, data-driven, and experienced in managing successful fashion or lifestyle brands. This is a hybrid schedule, 2-3 days working in the office is required.

• Develop and execute comprehensive brand strategies aligned with Cupshe's business objectives and customer insights.
• Collaborate closely with cross‑functional teams including marketing, product development, creative, influencer, social media, PR, and sales to ensure cohesive brand messaging.
• Plan, execute, and oversee brand campaigns and product launches, ensuring timely execution and alignment with brand vision.
• Conduct market research and competitive analysis to identify new trends, opportunities, and insights to position Cupshe effectively in the marketplace.
• Manage brand guidelines and ensure brand consistency across all consumer touchpoints.
• Track, measure, and analyze brand performance metrics to optimize strategy and achieve business goals.
• Work with the creative team to develop compelling storytelling, content, and visual assets.
• Support collaborations, partnerships, and ambassador programs, maintaining alignment with brand strategy.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in brand management or strategy roles, preferably within fashion, beauty, lifestyle, or related industries.
• Proven track record of developing and implementing successful brand strategies and campaigns.
• Exceptional understanding of consumer behavior, branding principles, and market trends.
• Strong analytical skills and ability to use data-driven insights to guide decisions.
• Excellent communication, presentation, and project management skills.
• Passionate, proactive, and innovative mindset with a keen eye for detail.
• Ability to thrive in a fast‑paced, dynamic environment and effectively manage multiple projects.
• Health insurance including dental and vision
• 401k with match
• 12 paid public holidays
• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
• Paid Maternity Leave

Mid‑Senior level

Full‑time

Marketing and Sales

Industries

Retail Apparel and Fashion

Cupshe is operating the recruitments on behalf of “Summer Vibe Inc“, the entity to conclude employment agreement with you.

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