Marketing Director, Pro & Intelligence

About Crexi

Crexi is reimagining commercial real estate with an AI‑powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real‑time data and market insights generated by Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time‑bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence.

To date, Crexi has facilitated over $1 trillion in transactions, 8.6 billion square feet leased, and supports a growing community of more than 2 million monthly active users.

Crexi’s mission is to catalyze the next generation of commercial real estate through three core pillars:

Access, Innovation, and Connection. Crexi’s platform democratizes CRE by providing unprecedented access to market insights and opportunities, accelerates CRE deal making with purpose‑built technology that enhances speed and transparency; and empowers CRE professionals with a centralized platform designed for real‑time collaboration and success.

Crexi is reimagining how the commercial real estate ecosystem operates—connecting brokers, lenders, investors, developers, appraisers, assessors, government agencies, and service providers through a unified marketplace and suite of AI‑powered tools. By bringing listing, marketing, workflow automation, and research together in one platform, we empower CRE professionals to work more efficiently and make better‑informed decisions.

Crexi Pro equips brokers with advanced tools to market properties, engage buyers, and manage leads effectively. Crexi Intelligence centralizes nationwide property records, comps, tax data, ownership information, and market analytics—helping users evaluate opportunities, underwrite deals, and understand market dynamics with confidence.

We are seeking a strategic, data‑driven Marketing Director to lead the end‑to‑end marketing inclusive of acquisition and retention for Crexi Pro and Crexi Intelligence. This leader will shape the narrative, positioning, lifecycle strategy, and go‑to‑market approach across our subscription portfolio. They will ensure our value is clearly communicated to brokers and CRE professionals, drive pipeline and revenue, and create programs that promote adoption, usage, and long‑term customer success.

This is a high‑impact, cross‑functional role suited for a marketer who loves understanding customer behavior, crafting differentiated value propositions, building programs that influence markets, and delivering measurable results across acquisition, retention, and expansion.

Strategic Leadership & Market Positioning

• Own the comprehensive marketing strategy for Crexi Pro and Crexi Intelligence, including narrative development, positioning, pricing input, and commercial priorities that drive revenue and market leadership.
• Develop a portfolio‑level story that differentiates Pro and Intel while showcasing their combined value across listing workflows, prospecting, research, underwriting, and deal execution.
• Spend meaningful time in the market—joining sales calls, interviewing customers, reviewing usage data—to deeply understand segment needs and buyer behavior.
• Build a market intelligence framework to monitor competitive moves, pricing trends, customer expectations, and emerging CRE workflows, turning insights into clear GTM decisions.
• Partner with Product, Sales, and Finance to refine pricing, packaging, and tiering strategies aligned with personas, product maturity, and revenue goals.

Go‑to‑Market & Demand Generation

• Lead go‑to‑market strategy for new features, releases, and product enhancements, ensuring alignment with Product, Sales, CS, and Rev Ops.
• Develop integrated, full‑funnel marketing programs that span:
  • Top of funnel: thought leadership, insights, PR, editorial content
  • Mid‑funnel: solution guides, use cases, demos, webinars
• Collaborate with digital, lifecycle, and content teams to design multi‑channel campaigns that drive acquisition and improve marketing‑attributed pipeline.
• Identify opportunities for cross‑sell and upsell and…