Digital Marketing Manager

Company Description

The Branson/Lakes Area Chamber of Commerce and Convention & Visitors Bureau focuses on fostering a thriving economic and environmental climate to enhance the quality of life for the community, visitors, and future generations. The organization is dedicated to providing value-added benefits and partnership opportunities for businesses to boost their visibility and achieve greater success. By promoting economic growth and developing community resources, the Chamber plays a pivotal role in ensuring a prosperous future for the Branson/Lakes area.

This is an At-will, full-time, exempt and on-site role for a Digital Marketing Manager located in Branson, MO. The Digital Marketing Manager is responsible for executing Explore Branson's digital advertising program and selling placements to tourism partners, working closely with Explore Branson's agencies to ensure media plans are carried out effectively and efficiently, and overseeing digital marketing efforts to include eNewsletter deployment for the CVB, multimedia asset creation and distribution, and work on strategic projects with the Director of Marketing.

Candidate must meet the requirements of the full job description throughout the duration of employment with BLACC/CVB and must follow all policies outlined in the Employee Handbook.

• Manage the digital advertising program on  and eNewsletter, selling advertisements to tourism-facing businesses and coordinating with external agency to traffic ads.
• Actively grow Explore Branson web advertising program and expand partner participation to reach revenue goals.
• Work with external agency partners on paid digital campaigns and coordinate marketing materials with Director of Marketing.
• Assist with strategic marketing efforts such as Bandwango program and America 250 specific campaigns.
• Create monthly Leisure eNewsletters for Explore Branson and oversee email marketing efforts for the marketing team.
• Collaborate with marketing team on the creation of the annual Vacation Guide publication, including concepting, copywriting, and layout.
• Assist Digital Team in production of photography assets as needed.
• Conduct regular communication with other departments such as the CVB Sales team and the Branson Chamber team.
• Actively research and seek new ways to improve digital marketing efforts as well as apply for appropriate awards for past efforts as agreed upon by Director of Marketing.
• Assist Director of Marketing with occasional accounting duties such as expense reports and invoicing as needed.
• Perform other duties as assigned.

• Attend workshops, seminars, and conferences, as necessary.
• Attend and/or participate in company training and events.
• Actively look for improvements in processes and practices.
• Due to the organization sometimes having substantial secretive information and having access to such information, the position may require that a non-disclosure, confidentiality agreement be signed.

Out-of-town travel is around 10% of the job.

Minimum of 2-3 years' experience in digital marketing. Advertising/Sales experience is a plus.

• Position requires a bachelor's degree in business communications, marketing, computer information systems, or a related field. Equivalent experience, education, and training may be considered as a degree substitute.
• If operating a motor vehicle while on company business, job incumbents must possess a current Motor Vehicle Operator's License and maintain proper personal insurance coverage.

No supervisory responsibilities. However, organizational effectiveness depends upon a strong teamwork environment.

• Advanced knowledge of the Branson area.
• Familiarity with trends in travel and tourism.
• Knowledge of media landscape within the region, including print, broadcast, and online sources.
• Excellent written and oral communication skills.
• Knowledge of general office practices.
• Excellent customer service skills.
• Excellent interpersonal skills, including conflict management.
• Ab…