Sr. Sales Manager
Listed on 2026-03-12
-
Management
Business Development, Business Management, Sales Manager
Location:
California (covers entire state: North, Central, LA, and South). Candidate must be in LA or Surrounding area
Reports to:
Director, Sales
Direct Reports:9
ABOUT THE WELLA COMPANYTogether,
WE
enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
At Wella, we want to be the best partner to salons.
The Regional Sales Manager for the Midwest is responsible for leading, developing and recruiting a direct sales team that services professional beauty salons and schools throughout Ohio plus cities within bordering states. The Midwest team sells the full professional brand portfolio to include Wella Professionals, Nioxin, Sebastian, Clairol Professional, Color Charm, OPI and GHD. The position requires a significant amount of customer interface, people leadership, and regional travel.
This position is accountable to lead the team to increase market share by prospecting and gaining new salon and school doors, as well as to deliver business targets within a defined budget with existing customers. The regional sales manager will maximize the market’s education capacity through hard wiring with the education team to ensure customer strategies are developed and executed with excellence.
The demonstration of strong situational management skills and company stewardship are required to develop a high performing organization that is productive and continuously growing their capabilities.
- Deliver KPIs: accountable to set and deliver monthly/quarterly/annual targets cascading from leadership to ensure the team meets/exceeds business and sales targets
- Team Management:
Identify the capability and motivation of your team members and tailor your management approach to create an action plan for each individual. - Coach team to develop sales mastery and implement protocol and standards.
- Operate with excellence:
Keep the team focused on priorities, track KPI’s, prioritize co-riding and completion of coaching sessions, lead area sales meetings, role-model by demonstrating. - Deliver results via HPO execution and building capabilities.
- Strategic Industry Relationships:
Develop and maintain strategic relationships with key stakeholders and industry decision makers (e.g. Key Salon Accounts, Guest Artists, Schools) - Responsible for personal participation/leadership in industry associations
- Represent Wella Company in professional industry forums in public, on-stage, and digitally through events, shows, programs, meetings, etc.
- Data and Report Management:
Development of the territory, team and customers requires strength in data analytics by leveraging business reports and frontline digital tools that help identify trends, standards of excellence, forecasts, strategies, gaps and productivity action plans. In addition, customization of reports, presentations and proposals is integral to gaining alignment with both internal and external customers.
- Accountable for the success of the region – even when not everything is under control; intensely driven & tenacious, determined to get over obstacles in the path of goals
- Self-starter and ability to work independently with clear focus on deliverables
- Owner mindset, as if it was your name on the door, as if it was your money being spent and your reputation on the line
- Always pushing for more and set higher, braver targets, but never at the expense of ethical behavior and safe ways of working
- Effective prospecting and sales skills
- Experience in using a consultative approach to business development
- Very organized and operating with high level of discipline
- Ability to work with all levels of the organization
- Bachelor’s Degree
- 5+ years’ experience in outside…
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