Director, Field Medical Marketing

Director, Field Medical Marketing

Neurocrine Biosciences

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We are a leading neuroscience‑focused, biopharmaceutical company dedicated to discovering and developing life‑changing treatments for patients with under‑addressed neurological, neuroendocrine and neuropsychiatric disorders. Our portfolio includes FDA‑approved treatments for tardive dyskinesia, chorea associated with Huntington’s disease, classic congenital adrenal hyperplasia, endometriosis, uterine fibroids, and a robust pipeline of mid‑ to late‑phase clinical development.

For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions.

A member of the brand leadership team who supports brand strategy across Medical Marketing, HCP and Patient Marketing. Provides strategic leadership and oversight to the West Area Field Medical Marketing team, serving as the brand’s primary point of contact with key opinion leaders and critical customers. Acts as the cross‑functional conduit between HQ and the field, ensuring connectivity and alignment across all customer‑facing functions.

Accountable for leading the team that orchestrates commercial engagements with HCPs and patient brand ambassadors.

• Brand Strategy
  • Provides leadership in brand planning and strategic development for the Field Medical Marketing plan within the assigned area.
  • Leads the transformation of field insights and real‑world feedback into data‑driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact.
  • Establishes strategic alignment and operational excellence of assigned Advisory Board execution end‑to‑end, overseeing the team responsible for execution.
  • Synthesizes field‑based market research that generates insights informing and validating brand strategy, and brings recommendations to commercial leadership.
• Marketing Initiatives, Campaigns, and Investments
  • Leads the FMM team in producing marketing campaigns and programs, functioning as a core member of the Marketing Leadership team to lead the team in executing projects from concept to execution, including agency partner relationships and deliverables, and guiding materials through the promotional review process.
  • Acts as Marketing liaison to aligned sales leadership, providing education on new and existing brand programs.
• KOL Engagement
  • Develops and guides execution of thought‑leader engagement strategies, including identification and development of KOLs and driving alignment with brand goals and strategies.
  • Identifies emerging opinion leaders and gathers insights and perspectives across a wide range of opinion leaders.
  • Holds the team accountable to develop business engagement plans to drive brand differentiation and identify key opinion leaders to inform future product commercialization strategy.
  • Engages top National & Global thought leaders at national/international congresses to ensure Neurocrine’s POV is reflected at the podium and in their writing.
  • Directs the identification and engagement process with emerging Key Opinion Leaders for potential brand partnerships, leveraging data sources such as congress registration lists and field insights.
  • Oversees efforts to secure KOL participation in congress events and various programs.
  • Supervises the preparation of detailed reports on KOL engagements for Marketing and Sales leadership, ensuring insights are synthesized into actionable recommendations and contributing to trend and sentiment analysis; collaborates with the Commercial Analytics team to integrate these insights into broader activities.
• Medical Marketing
  • Guides the management of strategic Medical Marketing initiatives, steering projects through all phases including ideation, development, approval, execution, optimization, and evolution, with a focus on aligning efforts with overarching business strategies.
  • Leads the team in the creation and refinement of content for peer‑to‑peer programs, product…