Sr Director, Performance Marketing

Location: California
We are looking for a
* Senior Director, Performance Marketing
* who will lead the strategy, execution, and optimization of all paid media strategy and execution across digital and retail channels. This leader will allocate and optimize the marketing budget across search, social, programmatic, and retail media to deliver measurable growth. They will combine analytical rigor with cross-channel leadership — guiding internal managers and agency partners to achieve sustainable ROAS and incremental sales.  

This position collaborates cross functionally across departments, driving a measurable impact on growth, engagement, and profitability. Exhibiting strong leadership skills, a passion for our mission, knowledge of our consumers, and recent experience building and developing brands, especially in a fast-paced environment, are must-have attributes.  
** TASKS, DUTIES, & GENERAL RESPONSIBILITIES*
* ** LEADERSHIP/SUPERVISORY DUTIES
**** QUALIFICATIONS
* * 8–12 years of digital marketing experience with strong paid-media ownership; at least 3 years leading a team. Proven ability to coach, lead and mentor a team

Deep familiarity with analytics, pixel tracking, and marketing attribution models. Experience working within a CPG or omnichannel environment (retail + DTC). Strong communication and stakeholder management skills.

Analytical skills with consumer and sales data from internal and external sources Excellent communication and coaching skills Ability to cultivate an inspirational and creative team environment High emotional intelligence with the ability to influence key stakeholders Beyond Meat has a clear value proposition for people and the planet — with innovation at its core. It’s no surprise, therefore, that we attract a passionate team of problem-solvers and individuals dedicated to making the world a better place.

Our culture is grounded in cross-functional collaboration so we can continue to develop products that can both surprise and delight consumers and deliver tangible benefits to society.
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