Product Marketing Lead

Overview

Role Overview

We’re hiring a Product Marketing Lead to shape how Ketch shows up to the market, through crisp positioning, compelling narratives, and strong go-to-market execution. This is a mid-level role for a technical, product-fluent marketer (or a former product manager looking to move into product marketing) who can translate complex product capabilities into buyer values and outcomes. You’ll work closely with Product, Sales, Demand Gen, and Enablement teams to build market-facing and sales-facing materials, bring market feedback back to the product team, and keep Ketch sharp on the competitive landscape.

• Positioning and messaging: Own and evolve core product messaging: buyer pains → Ketch value → proof. Develop personas, use cases, and solution narratives that help the market “get it” quickly. Partner with Product and Sales to keep positioning current as the product evolves.
• Content and assets: Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives. Build sales enablement materials: talk tracks, battle cards, competitive comparisons, and customer-ready presentations. Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy).
• Product launches and go-to-market execution: Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings. Coordinate cross-functional timelines so launches are crisp, on time, and measurable.
• Competitive and market intelligence: Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts. Translate competitive insights into practical outputs (battle cards, objection handling, “why Ketch” proof points).
• Voice of customer and feedback loops: Capture and synthesize feedback from Sales, Partners, Customers, and the market. Turn insights into recommendations for Product and the broader GTM team (what’s resonating, what’s confusing, what’s missing).

Required

• 2–5 years in product marketing, product management, solutions consulting, or another product-adjacent GTM role in B2B SaaS (privacy/security/data-adjacent a plus).
• Strong writing and editing skills—you can ship clear, persuasive copy fast.
• Comfort with technical concepts and translating them for non-technical buyers.
• Excellent communication and stakeholder management across Product, Sales, and Marketing.
• Strong organizational skills: you can manage multiple priorities, deadlines, and feedback loops without dropping details.

Big plus

• Former product manager (or strong technical background) with interest in GTM and storytelling.
• Experience supporting launches, sales enablement, or competitive intelligence.
• Familiarity with privacy, consent, compliance, data governance, or martech/adtech ecosystems.
• Strong preference for candidates in San Francisco or Chicago.

$110,000 - $150,000 a year

The US Base Salary range for this full-time position is $110,000 - $150,000 + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

If you’re excited by the idea of helping brands respect consumer privacy while unlocking more value from data, we’d love to meet you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.