Digital Experience & Optimization Specialist

Job Summary:

The Digital Experience & Optimization Specialist is responsible for publishing, maintaining, and optimizing digital content across the websites of Cordell & Cordell, the nation's largest family law firm. This role analyzes website performance and user behavior to improve engagement, usability, and conversion, and translates data into clear, actionable recommendations.

The ideal candidate is a technically adept marketer with hands‑on experience in Word Press publishing who is comfortable analyzing web traffic, user behavior, and site performance. They can identify opportunities for improvement across content, layout, and calls to action, and implement updates informed by data and testing.

This position is well suited for an analyst who can execute core content publishing, performance analysis, and data visualization responsibilities independently, while collaborating closely with marketing, digital, analytics, and agency partners in a performance‑driven environment.

• Manage and publish website content using Word Press and related CMS platforms.
• Ensure all digital content is on‑brand, accurate, and optimized for SEO.
• Collaborate with marketing, design, and legal teams to create, edit, and update content in a timely manner.

• Monitor and report on website performance metrics including traffic, engagement, conversions, and CTAs.
• Conduct A/B testing and multivariate experiments to optimize UX/UI and content performance.
• Provide actionable insights from data analysis to inform marketing strategy and website improvements.

• Recommend and implement user experience and design improvements based on analytics and best practices.
• Support creation and optimization of landing pages, forms, and CTAs to improve lead capture and engagement.
• Ensure website usability and accessibility standards are maintained across devices and browsers.

• Work closely with Marketing, Local Office Marketing, and Digital teams to align content strategy and digital initiatives.
• Manage work and requests using Jira or similar project management tools.
• Stay current with digital marketing trends, analytics tools, and Word Press development updates.

• 5–7 years of experience in digital marketing, web content publishing, web analytics, or a related role.
• Proficiency in Word Press.
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Hotjar, Adobe Analytics).
• Experience with A/B testing, landing page optimization, and UX/UI design principles.
• Detail‑oriented, organized, and able to manage multiple projects simultaneously.
• Ability to challenge assumptions, propose tests, and drive outcomes without waiting for instruction.

• Experience in professional services or legal marketing.
• Familiarity with SEO, CRO, and digital marketing automation tools.
• Experience with user behavior and testing tools (e.g., Log Rocket, heat mapping platforms).
• Basic understanding of HTML/CSS or web development concepts.
• Experience creating dashboards and reporting for executive and marketing stakeholders.

• Analytical and data‑driven mindset
• Proactive problem solver with strong initiative
• Excellent written and verbal communication skills
• Collaboration and team‑oriented approach
• Comfortable working in a fast‑paced, multi‑project environment

• Growth
  :
  Our commitment to elevating our people, capabilities, and services to strengthen our impact, expand our potential, and ensure long‑term success for our clients and firm.
• Client Centered
  :
  Being client centered means designing every process, interaction, and decision around delivering an exceptional client experience.
• Operational Efficiency
  :
  Operational efficiency ensures we work smarter, streamline processes, and uphold consistent, high‑quality standards that strengthen performance and enable our teams to deliver exceptional results with clarity and accountability.
• Employee Engagement
  :
  Enhancing employee engagement means fostering a supportive, inclusive, and empowering culture where every…