Team Lead, Amazon & Ecommerce

Overview

The Team Lead, Amazon & Ecommerce will report directly to the Chief Commercial Officer and is responsible for leading the Company’s North American digital business, including ownership of Amazon (1P) and direct-to-consumer channels. This person will play a pivotal role as a thought leader in ecommerce with a direct impact on Amazon strategy, vendor negotiations, and digital retail transformation. The Team Lead, Amazon & Ecommerce is responsible for shaping and running the Amazon and iHerb businesses inside the company.

This person is central to redefining our GTM approach: moving from a 1P heavy model to a balanced 1P & 3P hybrid, rationalizing the catalog, and ensuring this role supports, not undermines, our brick-and-mortar business. The Team Lead, Amazon & Ecommerce is responsible for building and executing an aggressive growth strategy, managing performance across digital marketplaces, and leading a cross-functional team focused on revenue acceleration, brand elevation, and customer acquisition.

• Serve as the company’s executive Amazon owner and subject matter expert, setting the strategic vision and leading all aspects of the Amazon business
• Own the long-range planning (LRP) and annual vendor negotiations (AVNs) process with Amazon, including vendor negotiations, funding efficiency, and brand equity preservation
• Act as the senior point of contact for Amazon Vendor Managers and internal cross-functional leaders, ensuring alignment on financial KPIs, promotional strategy, and customer excellence
• Lead 3-year strategic planning to outperform category growth benchmarks and continuously unlock new revenue streams
• Define, track, and report against critical KPIs (e.g., CAARS: Content, Assortment, Availability, Ratings & Reviews, Search)
• Transform marketplace data into insights to inform content strategy, pricing, promotions, and inventory planning
• Lead the development of Amazon Media (AMS/PPC) strategies and invest in performance marketing with a clear focus on ROI
• Perform other duties assigned by the supervisor or management

• Lead strategies around site merchandising, conversion optimization, and customer acquisition
• Partner with brand, marketing, media teams, and customer teams to develop and execute fully integrated digital campaigns across all  channels
• Optimize promotional calendars, site UX, and customer journeys to drive conversion and LTV
• Implement scalable SOPs and governance across Ecommerce operations and merchandising
• Perform other duties assigned by the supervisor or management