Site Operations Associate

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

The Site Operations Associate plays a critical role in delivering a seamless, high-quality digital experience across  and  This role owns the end-to-end execution of site promotions, manages membership program operations, and builds, tests, and activates personalized experiences that enhance the consumer journey. This associate is responsible for ensuring all promotional, membership and eCommerce touchpoints are accurate, optimized, and aligned with business goals.

You will partner closely with Site Experience, Merchandising, Planning, UX, Development, Customer Care, Global DTC, and Marketing teams. The Site Operations Associate reports to the Senior Manager, Site Operations, and is part of the North America DTC eCommerce organization.

• Own full execution of promotions, personalization, and membership on  and  (see details below)
• Request, validate, and publish translations for  and , ensuring accuracy and compliance.
• Assist with onboarding and training new team members.
• Utilize reporting tools to monitor site content quality, implement required updates, and collaborate with Development teams to address enhancements or issues.

• Own the full execution of all site promotions across  and , ensuring content and experiences are consistent, accurate, and aligned with brand standards.
• Partner with Merchandising, Planning, Site Experience, and Paid Media to build and maintain the promotional calendar.
• Provide backend recommendations (promo code structure, product setup, unique codes, etc.) to ensure a smooth, consumer‑first promotional experience.
• Oversee promotional product merchandising, including sorting, category creation, and placement.
• Conduct QA for promotions, personalization, and site updates.
• Partner with Global Creative and Site Experience teams to implement onsite promotional marketing content.

• Collaborate with the Personalization team to build, UAT, and deploy personalized experiences in Salesforce, ensuring accurate activation.
• Partner with UX and Development teams to identify and implement enhancements that reduce cart abandonment and improve conversion.

• Lead set up, configuration, and troubleshooting for all membership programs.
• Assist Customer Care by providing support, and issue resolution.

• Bachelor's degree or 1‑3 years of relevant experience in eCommerce, project management, or operations.
• Exceptional attention to detail—accuracy is essential.
• Strong organizational and analytical skills; able to translate complex information into actionable insights.
• Results driven, accountable, and comfortable working in a fast‑paced environment.
• Action Oriented, taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Proactive problem solver with the ability to manage multiple tasks and adapt quickly.
• Passion for digital retail and interest in innovative eCommerce experiences.
• Collaborative, strong communication skills, building partnerships and working collaboratively with others to meet shared objectives.
• Proficiency in Microsoft Office; experience with Google Analytics or Adobe Analytics preferred.
• Comfortable working with site metrics and financial data to inform decisions.
• Salesforce experience preferred.

St. Louis, MO

Pay Range: $61,900.00 - $79,400.00 - $96,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for…