Marketing Operations Consultant

Optimize IS, Marketing Operations Consultants partner with enterprise marketing organizations to transform how campaigns are planned, executed, governed, and measured at scale.

This role is for someone who has lived inside Marketing Operations, understands the realities of intake chaos, stakeholder pressure, global execution, and reporting debt, and can guide senior marketing leaders through meaningful operational transformation.

You will act as a trusted advisor to marketing leadership, helping organizations move from fragmented processes and tools to a clear, scalable operating model supported by Airtable as a system of record.

Who You’ll Work With:

• Chief Marketing Officers
• VPs and Heads of Marketing Operations
• VPs of Campaigns and Demand
• Global and regional marketing leaders
• Creative, Product, Analytics, and Agency partners

• Lead Marketing Operations Transformation
• Lead discovery and working sessions to understand current-state marketing operations, pain points, and constraints
• Design future-state marketing operating models that balance strategy, execution, and measurement
• Reimagine the end-to-end campaign lifecycle, from intake and planning through activation, reporting, and retrospectives
• Define campaign taxonomies, governance models, workflows, and success metrics that scale across regions and teams
• Translate business and brand objectives into clear campaign plans, timelines, budgets, and measurable outcomes
• Bring the Operator’s Perspective
• Act as a former Marketing Operations leader embedded with the client team
• Speak fluently about campaign intake, prioritization, resourcing constraints, creative dependencies, and cross-functional friction
• Anticipate where processes break at scale and proactively guide clients toward practical solutions
• Help teams move from reactive execution to intentional, prioritized marketing operations
• Intake, Prioritization, and Capacity Planning
• Design and implement campaign intake and approval models
• Help marketing leaders prioritize work against capacity and strategic goals
• Create visibility into workload, bottlenecks, dependencies, and tradeoffs
• Support teams in balancing global consistency with regional flexibility
• Measurement and Executive Enablement
• Define what “success” means at each stage of the campaign lifecycle
• Align KPIs across planning, execution, and performance reporting
• Help teams move from activity-based reporting to outcome-driven insights
• Enable executives to make faster, more confident decisions through clear operating models and trusted data
• Provide concise, executive-ready updates on campaign health, risks, and performance
• Design and Deliver Scalable Solutions
• Partner with Optimize IS developers to configure Airtable as the system of record for marketing operations
• Design workflows that support:
• Asset production and approvals
• Performance tracking and reporting
• Create campaign hubs, dashboards, and documentation that provide visibility from strategy through execution
• Recommend marketing operations best practices tailored to each client’s scale, brand, and operating model
• Change Management and Adoption
• Lead stakeholder alignment sessions to drive buy-in before and during implementation
• Guide clients through new operating models, not just new tools
• Design rollout, enablement, and adoption plans alongside system delivery
• Coach marketing leaders and teams on new ways of working

• 5+ years in Marketing Operations, Campaign Operations, or related leadership roles
• Direct experience operating inside a marketing organization (not just consulting)
• Experience leading marketing process, operating model, or organizational change initiatives
• Proven ability to facilitate executive-level discussions and align diverse stakeholders
• Strong understanding of global, omni-channel marketing operations
• Experience with Airtable or similar workflow platforms

• Former Marketing Operations Manager, Senior Manager, or Director
• Experience working with complex stakeholder environments and agencies
• Comfortable bridging strategy, operations, and execution
• Confident speaking with both executives and hands-on marketing teams

Compensation details will be discussed during the interview process.

Optimize IS is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals.