Digital Marketing Manager

Aimtal is a global integrated marketing agency dedicated to helping B2B brands grow into industry leaders. Aimtal was co-founded by Janet Mesh, Chief Executive Officer, and David Tapia, Chief Operating Officer, in 2018 and has been a fully remote company since day one. We’re building a marketing agency of the future—one that always prioritizes its people. Having both a career and a life you love shouldn’t be a pipe dream.

Our remote-first approach to how we operate Aimtal makes that a reality.

Aimtal’s core values guide our ways of collaborating and communicating with our clients and team so we can approach every day with empathy and excellence. Our core values are to communicate clearly, find a solution, understand the customer, keep an open mind, take the initiative, and be exceptional. Overall, our team works together to go above and beyond to support each other and our clients.

As our Digital Marketing Manager, you'll be a core part of our agency, leading digital marketing campaigns from start to finish. We're looking for someone who has a genuine passion and experience for digital marketing in the B2B industry and can confidently take initiative and consult clients to grow their online presence.

You will be the primary point of contact for clients, acting as a trusted advisor who can turn complex marketing and advertising goals into impactful brand and lead generation campaigns. You will report to Aimtal’s Growth Marketing Lead and work closely with our Account Services, Design, and Content teams to develop and execute campaigns across the entire marketing funnel.

This role requires exceptional communication, analytical, and client management skills. This is a client-facing role and a fully remote company. Occasional travel to meet clients in person may be required. If you love digital marketing, working in a fun, fast-paced agency, and getting to think critically and creatively in an ever-changing landscape, this is the role for you!

• Lead and manage client marketing campaigns from start to finish, acting as the primary point of contact and a trusted advisor for clients.
• Develop digital marketing and demand generation strategies that align with client business goals, leveraging expertise in paid advertising (especially Linked In), SEO, SEM, email marketing, and social media.
• Conduct and present in-depth research on industry trends and digital marketing best practices to inform campaign strategies and recommendations for both internal teams and clients.
• Provide strategic guidance to clients and internal teams on how to effectively use digital marketing tactics to achieve their objectives.
• Lead client calls and presentations with confidence, translating complex marketing and advertising topics into clear, understandable language.

• Own the setup and management of campaigns across platforms, including Linked In Ads (all types), Google Ads, and other paid channels.
• Manage all aspects of organic social media, with a specific focus on Linked In, including community management, content planning, content scheduling, and performance monitoring.
• Build and manage campaign assets such as landing pages, lead forms, and automated workflows within Hub Spot and other CRMs.
• Write and edit high-quality copy for paid ads, social media, marketing emails, and landing pages that drive conversions and engagement.
• Review and approve all marketing materials to ensure they are aligned with campaign objectives and strategies.

• Own and lead all reporting and analytics for your assigned campaigns, ensuring data-driven decisions and continuous optimization.
• Build easy-to-understand reports and dashboards that tell a story about campaign performance with clear indicators of what’s working, and solutions for what is not working.
• Analyze and report on campaign performance for both organic and paid channels, identifying opportunities for optimization and providing actionable insights to clients and the internal team.
• Leverage marketing automation platforms like Hub Spot to streamline workflows and track ROI from digital marketing initiatives.
• Establish…