Marketing Director

Overview

Rancho Rehab is looking for a Marketing Director to join the team!

• Conduct on-site evaluations of patient referrals and complete daily sales calls on target market and referral sources.
• Responsible for identifying needs of the patients/families and directing referrals to the facility.
• Identify the needs of the target market and represent the facility at community partner meetings.
• Make daily sales calls per business development plan targets and goals.
• Generate referrals for facility to support census and quality mix goals.
• Assist with development and execution of strategic and development plans to include: analyzing the local healthcare systems to identify market opportunities; marketing our facility's core competitive advantages; building a core selling message; and coordinating selling strategies and tactics with our facility.
• Conduct on-site patient evaluations in a timely manner after receiving inquiries with appropriate follow up.
• Develop and maintain a positive working relationship with facility staff to identify and support their needs.
• Conduct bedside sales to determine transitional needs and provide education with the patient/family regarding facility services and admissions standards.
• Collaborate with facility to understand and operationalize census and quality mix goals and referral process expectations.
• Communicate with the facility administrator to ensure customer expectations are exceeded and alleviate customer issues and complaints, if applicable.
• Build relationships with program managers and directors in the market.
• Identify, attend, and represent the facilities at post-acute collaborative functions.
• Other special projects and duties, as assigned.

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred. Equivalent related work experience may be acceptable.
• Minimum of two (2) years of experience in healthcare, licensed clinicians preferred, but not required.
• Two (2) years of sales and/or marketing experience plus; case management experience preferred.
• Must understand long-term care business, including census and quality mix goals and referral expectations.
• Demonstrated intermediate to advanced skills in Microsoft Office.
• Highest level of professionalism with the ability to maintain confidentiality.
• Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.
• Customer service oriented with the ability to work well under pressure.
• Strong attention to detail and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with high level of quality and productivity
• Strong analytical and problem solving skills.
• Ability to work with minimal supervision, take initiative and make independent decisions.
• Approachable, flexible and adaptable to change.
• Ability to function independently, have flexibility, personal integrity, and the ability to work effectively with stakeholders and referral sources.

Starting Pay Rate: $75,000 to $85,000 based on experience

• Paid Time Off and Holidays
• Insurance Options
• Mileage Reimbursement
• Bonus Opportunities