Manager, Content & Consumer Insights

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Position:
The Manager, Consumer Insights (Content & Audience Intelligence) supports forward‑looking projects that deepen understanding of audiences, content opportunities, title level tracking, and cultural trends across NBC Entertainment and Peacock.

This role is hands‑on, collaborating closely with partners across Content Strategy, Marketing Strategy, Media Analytics, Sports Insights, Content Analytics, and the broader Consumer Insight team to translate data into clear, actionable recommendations. This role helps bring the voice of the consumer into business decision‑making and ensures insights are synthesized, packaged, and delivered with clarity and impact. Based in Los Angeles, this role reports directly to the Director, Consumer Insights (Content & Audience Intelligence).

• Help design and execute all phases of research work streams, including writing briefs, drafting surveys and discussion guides, completing analysis, developing insight narratives, and presenting findings.
• Research deep dives will include key areas such as audience segments, genre fandoms, sports cohorts, and franchise/IP or platform insights.
• Oversee weekly title level tracking to deliver a comprehensive view of internal and external content performance.
• Craft memos that set performance expectations and synthesize key learnings across the lifecycle of a title.
• Continuously look for ways to uplevel insights, deliver timely signals, and drive strategic recommendations.
• Collaborate with Content Insights, Strategy, Analytics, and Data Science partners to tell holistic stories about titles, audience needs, behaviors, and opportunities.
• Help foster a consumer‑centric culture by bringing human insights and the voice of the consumer into briefs, recommendations, and decisions.
• Leverage innovative research methodologies and AI‑enabled tools to streamline repeatable workflows (e.g., survey design, coding, synthesis, visualization)
• Synthesize qualitative, quantitative, and first‑party signals into clear insights that surface audience motivations, needs, and opportunities to drive fandom, loyalty, and long‑term value.
• Build trusted stakeholder relationships by delivering clear, timely updates and tailoring insights tone‑downs.
• Support management of relationships with external research agencies and vendors, ensuring high‑quality deliverables.

Required Qualifications:

• 5+ years of experience in consumer insights, market research, or audience strategy within entertainment, streaming media, or related industry.
• Hands‑on experience with quantitative (e.g., surveys, correlation analysis, segmentation) and qualitative (e.g., focus groups, ethnography) research methodologies.
• Expe…