Affiliate Manager

Overview

1st Phorm is hiring an Affiliate Performance Manager to coach, develop, and scale a portfolio of independent affiliates who drive direct-to-consumer (DTC) revenue through social media, content platforms, email newsletters, personal networks, and in-person relationships. This role is designed for experienced affiliate or partner managers who know how to coach people, build repeatable promotion systems, and drive consistent sales performance across multiple channels.

Our affiliate ecosystem (internally called the Legionnaire Program) is the backbone of our growth. Your responsibility is to help affiliates perform at a higher level—strategically, consistently, and sustainably—while scaling revenue for the brand. You do not need experience in the supplement or fitness industry. You demonstrate a proven track record of coaching affiliates, ambassadors, creators, or partners to generate measurable sales.

As an Affiliate Performance Manager, you will manage a portfolio of affiliates (your “silo”) and be accountable for their engagement, retention, and revenue growth.

• Coach affiliates through 1:1 calls (phone/video), group trainings, and ongoing daily communication
• Develop affiliate skillsets across:
  • Organic social media promotion
  • Personal brand development and storytelling
  • In-person and relationship-based selling
  • Website/blog and email newsletter monetization
  • Sales psychology, consistency, and execution
• Onboard and train new affiliates into proven systems and expectations
• Set and manage monthly performance goals tied to DTC revenue
• Track activity, performance, and retention
• Maintain detailed documentation for every coaching interaction
• Identify growth blockers and provide actionable solutions
• Collaborate with leadership to improve and scale affiliate systems
• Lead by example by building your own personal brand and demonstrating best practices
• Assist with recruiting, events, and brand activations
• Travel for events and recruiting trips a minimum of six weekends per year (with optional additional travel if desired)

• Affiliates in your portfolio are active, engaged, and consistently producing
• Revenue goals are met or exceeded
• Affiliates understand how to sell—not just what to promote
• You are viewed as a trusted coach and accountability partner
• Systems and processes improve as a result of your experience and feedback

This is not an entry-level role. We are looking for someone who has already coached affiliates or partners successfully and wants to do it at a higher level.

• 3+ years of experience in affiliate marketing, partner marketing, creator management, or performance-based sales
• Proven experience coaching affiliates, ambassadors, creators, or partners to drive revenue
• Deep understanding of monetization through:
  • Social media platforms
  • Content sites and blogs
  • Email newsletters
  • Personal and in-person relationships
• Strong communication skills across phone, video, text, and written formats
• Comfortable holding others accountable while genuinely caring about their success
• Highly organized, disciplined, and performance-driven
• Willingness to work fully in-office at 1st Phorm Headquarters in St. Louis

• Experience managing large affiliate or ambassador portfolios
• Experience with Hub Spot or similar CRM tools
• Experience scaling ambassador, creator, or partner programs
• Consumer brand or DTC experience
• Lives a fit, active lifestyle and values health, wellness, and personal discipline

• Industry-leading brand with a loyal, mission-driven community
• One of the most established and performance-driven affiliate ecosystems in DTC
• Clear expectations, strong leadership, and high standards
• Opportunity to directly impact people’s income, confidence, and personal growth
• Competitive compensation with uncapped upside based on performance
• Access to events, leadership development, and long-term growth opportunities

1st Phorm operates with high standards, accountability, and genuine care for people. This role is for someone who:

• Takes ownership
• Values discipline and consistency
• Leads with integrity
• Wants to build something long-term, not just manage numbers

• Health, Dental & Vision Insurance
• 401(k)
• Paid Time Off
• Employee Discount
• Additional Benefits
• Fun & Positive Community of Great People
• State of the Art 180,000 sq ft Headquarters
• On-Site World Class Gym with Premium Amenities Full Regulation Basketball Court
• Awesome Company Events—Summer Smash, Fall Fest, Cardinals Games, Awards Banquet, Charitable Events & More
• Personal Development & Educational Resources