Principal Visual Designer, Emerging UI Bay Area, CA,

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers.

We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Emerging UI team at Cash App takes a horizontal view of the Cash App experience, collaborating with brand, product, and engineering partners to build next generation experiences that power the future of Cash App. We are seeking an imaginative and driven designer to join our growing team, focusing on leading the visual design, motion and evolution of our emerging interfaces in AI and Core Surfaces.

This is a hands‑on role for a designer passionate about building and evolving systems from concept through execution. You will report to the Head of Product Design, Cash App.

• Drive visual design evolution:
  Lead the aesthetic and experience of the product alongside leads and our Design Systems team, ensuring the Cash App brand comes to life in our app.
• Lead with AI first design and development mindset.
• Shape core aspects of the Cash UI:
  Establish and evolve UI such as building data visualization, motion application.
• Elevate brand expression:
  Integrate our brand into the product through innovative and opinionated visual design and visual asset libraries, ensuring unique brand moments at the right touchpoints for our users.
• Build systematically:
  Help build our design system, creating comprehensive frameworks, documentation, and libraries that other designers can follow to bring their work to life visually.
• End‑to‑end accountability:
  Obsess over the process from early concept through implementation, ensuring a well‑crafted and beautiful outcome.
• Coach the creative direction:
  Be a trusted advisor on all things Cash App’s visual language with partners and system consumers.
• Help shape the future of finance and how customers are empowered to manage their money.
• Contribute to defining our product experience and emerging interfaces across several foundational surfaces.
• Lead work driving fundamental concepts across mobile and web clients.
• Contribute to high‑level strategic decisions with the rest of the product and executive teams.
• Give and solicit feedback from other designers to continually raise our bar for quality.

• Experience building and evolving apps.
• A passion for turning complex problems into simple and engaging UI.
• Outstanding systems thinking, visual design, and product thinking for mobile apps.
• Experience applying research, usability tests, and metrics to inform design decisions.
• Comfort with an iterative design process that includes accepting and acting on feedback.
• Strong analytical, technical, and strategic experience.
• Experience defining motion libraries for UI.
• Experience building data visualization libraries consumed by product teams.
• Experience collaborating across disciplines to lead or support a new idea or product to launch.
• Experience conducting and guiding user research and cross‑functional collaboration.
• Proven skills in presenting work, workshopping concepts, and evangelizing new ideas.
• Experience with front‑end engineering constraints and direct experience partnering with Front‑end Engineering (iOS/Android).
• Experience designing for inclusivity and for diverse audiences (international audiences, multi‑language localization, accessibility for people with disabilities).
• 6+ years of experience on creative teams and in technical environments.
• 8+ years of software design, visual design,…