Digital Content Creator - San Diego, CA

Overview

DIGITAL CONTENT CREATOR

Athletic is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be searching for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons.

We’re looking for a proactive, culturally plugged-in Digital Content Creator to join our team. This is a hands-on, high-output role for someone who thrives in a fast-paced environment and can consistently deliver engaging content on a weekly cadence. You’ll be responsible for bringing the Athletic brand to life across digital platforms — concepting, shooting, editing, and publishing compelling content that drives awareness, engagement, and brand love.

The ideal candidate is equal parts storyteller and executor: someone who doesn’t wait for direction, spots opportunities in real time, and turns ideas into scroll-stopping content quickly.

• Content Creation & Storytelling
  • Own a consistent weekly content output cadence across priority channels (social, digital, email, web).
  • Concept, shoot, and edit short-form and mid-form video content as well as static assets using mobile and lightweight production tools.
  • Move fluidly from ideation → production → publishing — often within the same day.
  • Capture real-time brand moments, community stories, partnerships, and cultural trends.
  • Maintain brand voice, tone, and visual consistency across all platforms.
• Creative Innovation & Trendspotting
  • Stay ahead of platform trends, emerging formats, and creator best practices.
  • Pitch fresh, innovative content ideas weekly to keep Athletic culturally relevant.
  • Experiment with new storytelling approaches, formats, and features to elevate brand presence.
• Strategy & Performance
  • Collaborate with marketing and creative teams to align content with campaigns, products, and brand initiatives.
  • Analyze performance metrics and optimize content based on insights and KPIs.
  • Contribute meaningfully to content calendars with forward-thinking ideas and reactive cultural moments.
• Other duties, responsibilities, and activities may be changed or assigned at any time, with or without notice.

• A proactive self-starter who takes ownership and consistently delivers high-quality weekly output.
• A strong visual storyteller with a deep understanding of what makes audiences stop scrolling.
• Comfortable being scrappy - shooting on iPhone or lightweight tools, and editing content quickly without sacrificing quality.
• Highly organized and able to manage multiple projects and deadlines simultaneously.
• Energized by feedback and motivated to continuously improve your craft.
• A collaborative team player who communicates clearly and brings positive, high-integrity energy to the team.
• Comfortable being on-camera or directing on-camera talent.

• 2-5 years of experience in content creation, social media or a related field, preferably working with consumer lifestyle and/or beverage brands.
• Proven experience creating and editing short-form video content for platforms like Instagram, Tik Tok, and You Tube Shorts.
• Proficiency with video editing software (e.g., Adobe Premiere, Final Cut, Cap Cut, or similar tools).
• Strong understanding of social trends, audience engagement strategies, and platform nuances.
• Experience in analyzing content performance and applying insights to future creative.
• Experience working within established brand guidelines.
• Portfolio of representative work required.

• Full-time position based out of our brewery in San Diego, CA. Required in-office 4 days/week.
• Base Salary: $70,000 to $80,000 - commensurate with experience
• Bonus:
  Eligible for discretionary annual bonus up to 10% of base pay.
• Benefits:
  Company-paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave
• Community Program/Professional Development:
  In addition to Paid Time Off, all team members receive 12 paid days per year to dedicate to volunteering…